The Art of Becoming
The Art of Becoming makes premium skincare for mindful beauty seekers.
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Browse all Skincare brands →How to Apply to The Art of Becoming PR List
The Art of Becoming accepts PR applications from content creators with 1K+ followers. Unlock the direct contact details above to reach their PR team.
What The Art of Becoming Looks for in Creator Pitches
As a skincare brand, The Art of Becoming typically looks for creators whose audience genuinely uses and cares about skincare products. A minimum of 1K followers is required, but engagement rate matters more than raw follower count — brands consistently report that a 3–5% engagement rate converts better than a large passive audience.
The Art of Becoming PR Application — Step by Step
1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.
2. Write a personalised pitch. Mention a specific The Art of Becoming product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.
3. Send and follow up. The Art of Becoming has an average response time of around 5 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.
4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.
Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.