Does Sweaty Betty send PR packages to small influencers?

Sweaty Betty lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Sweaty Betty send in a PR package?

Their best-known product is Power Leggings. A typical Sweaty Betty PR package is worth about $50. Products retail around $95.

How do I apply to the Sweaty Betty PR list?

Sweaty Betty takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Sweaty Betty pay creators?

Sweaty Betty mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Sweaty Betty work with creators in?

Sweaty Betty works with creators in US, Worldwide.

How long does Sweaty Betty take to reply?

Creators who hear back from Sweaty Betty usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Sweaty Betty

Fitnesssweatybetty.com →

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About Sweaty Betty

Find your new favourite workout clothes in the Sweaty Betty collection. Designed with your goals in mind, experience active wear that helps you reach your performance peak.

What Sweaty Betty sends creators

Hero product: Power Leggings
Typical PR package value: ~$50
Average retail price: ~$95
Collaboration type: Gifted product (no fee)

Who Sweaty Betty wants to reach

Sweaty Betty's customers are women fitness enthusiasts interested in yoga, running, and gym workouts. Creators whose followers match that profile get the strongest response.

Content that fits Sweaty Betty: high-energy, attention-grabbing content with strong hooks in the first second.

Sweaty Betty on social

@sweatybetty has 747K followers on Instagram across 3,799 posts. Study their recent posts before pitching so your idea matches what they already publish.

Yesterday, we brought together an incredible group of women for a lunch · Instagram
This winter we're celebrating women as the wild, powerful, beautiful for · Instagram
Every storm needs a silver lining. Ours came iced. Here's a behind-the-s · Instagram

Brand Stats

37%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Sweaty Betty PR list

Sweaty Betty works with creators from around 500 followers in US, Worldwide. Applications go through Sweaty Betty's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Sweaty Betty

Build your pitch around Power Leggings, the product Sweaty Betty is best known for. Show how your audience overlaps with theirs (women fitness enthusiasts interested in yoga, running, and gym workouts) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Sweaty Betty PR FAQ

Does Sweaty Betty send PR packages to small influencers?: Sweaty Betty lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Sweaty Betty send in a PR package?: Their best-known product is Power Leggings. A typical Sweaty Betty PR package is worth about $50. Products retail around $95.
How do I apply to the Sweaty Betty PR list?: Sweaty Betty takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Sweaty Betty pay creators?: Sweaty Betty mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Sweaty Betty work with creators in?: Sweaty Betty works with creators in US, Worldwide.
How long does Sweaty Betty take to reply?: Creators who hear back from Sweaty Betty usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fitness brands with open PR applications on the Fitness directory, or browse the full PR forms directory to find your next collaboration.

Sweaty Betty details last updated October 2026.