Superdrug
Superdrug is the second largest health and beauty retailer in the United Kingdom, founded in 1964 by Ronald and Peter Goldstein with stores across the UK and Europe.
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Browse all Beauty brands →How to Apply to Superdrug PR List
Superdrug accepts PR applications from content creators. Unlock the direct contact details above to reach their PR team.
What Superdrug Looks for in Creator Pitches
As a beauty brand, Superdrug typically looks for creators whose audience genuinely uses and cares about beauty products. There is no stated minimum follower requirement, making Superdrug accessible to nano and micro creators. This program is open to creators based in Worldwide.
Superdrug PR Application — Step by Step
1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.
2. Write a personalised pitch. Mention a specific Superdrug product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.
3. Send and follow up. Superdrug has an average response time of around 8 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.
4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.
Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.