Does Sun & Daughter send PR packages to small influencers?

Sun & Daughter has no stated follower minimum, so nano and micro creators can apply.

What does Sun & Daughter send in a PR package?

Their best-known product is Mineral Sunscreen for Babies & Children. A typical Sun & Daughter PR package is worth about $50. Products retail around $23.

How do I apply to the Sun & Daughter PR list?

Sun & Daughter prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Sun & Daughter pay creators?

Sun & Daughter mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Sun & Daughter work with creators in?

Sun & Daughter works with creators in Australia.

How long does Sun & Daughter take to reply?

Creators who hear back from Sun & Daughter usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Sun & Daughter

Babysunanddaughter.com.au →

Accepting PR

About Sun & Daughter

Australian-made mineral sunscreen for babies and children using non-nano zinc oxide. Features SPF50+ protection that is fragrance-free, preservative-free, vegan and reef-friendly.

What Sun & Daughter sends creators

Hero product: Mineral Sunscreen for Babies & Children
Typical PR package value: ~$50
Average retail price: ~$23
Collaboration type: Gifted product (no fee)
Product types: sunscreens, hats, sunglasses

Who Sun & Daughter wants to reach

Sun & Daughter's customers are parents of babies and young children seeking natural sun protection. Creators whose followers match that profile get the strongest response.

Content that fits Sun & Daughter: content that matches their wellness brand voice.

Brand Stats

33%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Niche

baby, sustainable, clean-beauty

Regions

Australia

Social Media

How to get on the Sun & Daughter PR list

Sun & Daughter works with creators of any size in Australia. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Sun & Daughter

Build your pitch around Mineral Sunscreen for Babies & Children, the product Sun & Daughter is best known for. Show how your audience overlaps with theirs (parents of babies and young children seeking natural sun protection) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in baby, sustainable, clean-beauty is the closest fit. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Sun & Daughter PR FAQ

Does Sun & Daughter send PR packages to small influencers?: Sun & Daughter has no stated follower minimum, so nano and micro creators can apply.
What does Sun & Daughter send in a PR package?: Their best-known product is Mineral Sunscreen for Babies & Children. A typical Sun & Daughter PR package is worth about $50. Products retail around $23.
How do I apply to the Sun & Daughter PR list?: Sun & Daughter prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Sun & Daughter pay creators?: Sun & Daughter mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Sun & Daughter work with creators in?: Sun & Daughter works with creators in Australia.
How long does Sun & Daughter take to reply?: Creators who hear back from Sun & Daughter usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more baby brands with open PR applications on the Baby directory, or browse the full PR forms directory to find your next collaboration.

Sun & Daughter details last updated October 2026.