Does GAIA Natural Baby send PR packages to small influencers?

GAIA Natural Baby has no stated follower minimum, so nano and micro creators can apply.

What does GAIA Natural Baby send in a PR package?

Their best-known product is Baby Moisturiser. A typical GAIA Natural Baby PR package is worth about $50. Products retail around $8.

How do I apply to the GAIA Natural Baby PR list?

GAIA Natural Baby prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does GAIA Natural Baby pay creators?

GAIA Natural Baby mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does GAIA Natural Baby work with creators in?

GAIA Natural Baby works with creators in Australia.

How long does GAIA Natural Baby take to reply?

Creators who hear back from GAIA Natural Baby usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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GAIA Natural Baby

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About GAIA Natural Baby

Australian-made baby and child skincare using natural and organic plant-based ingredients. Products are designed for sensitive skin from birth, free from parabens and synthetic fragrances.

What GAIA Natural Baby sends creators

Hero product: Baby Moisturiser
Typical PR package value: ~$50
Average retail price: ~$8
Collaboration type: Gifted product (no fee)
Product types: baby moisturisers, kids shampoos, baby washes, toothpastes

Who GAIA Natural Baby wants to reach

GAIA Natural Baby's customers are parents of babies and children with sensitive or eczema-prone skin. Creators whose followers match that profile get the strongest response.

Content that fits GAIA Natural Baby: content that matches their wellness brand voice.

Brand Stats

43%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Niche

natural-baby, sensitive-skin

Regions

Australia

Social Media

How to get on the GAIA Natural Baby PR list

GAIA Natural Baby works with creators of any size in Australia. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for GAIA Natural Baby

Build your pitch around Baby Moisturiser, the product GAIA Natural Baby is best known for. Show how your audience overlaps with theirs (parents of babies and children with sensitive or eczema-prone skin) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in natural-baby, sensitive-skin is the closest fit. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.