Does Primary send PR packages to small influencers?

Primary lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Primary send in a PR package?

Their best-known product is Brilliant Basics clothing for babies and kids. A typical Primary PR package is worth about $90. Products retail around $25.

How do I apply to the Primary PR list?

Use the contact details on this page to reach the Primary PR team with your media kit and a content idea.

Which countries does Primary work with creators in?

Primary works with creators in Worldwide.

How long does Primary take to reply?

Creators who hear back from Primary usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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Primary

Babyprimary.com →

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About Primary

Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.

What Primary sends creators

Hero product: Brilliant Basics clothing for babies and kids
Typical PR package value: ~$90
Average retail price: ~$25

Who Primary wants to reach

Primary's customers are parents of babies and children ages 0-14 seeking quality basics. Creators whose followers match that profile get the strongest response.

Content that fits Primary: fun, personality-led content: trends, humour and quick cuts work well.

Primary on social

@primarydotcom has 172K followers on Instagram across 5,430 posts. Study their recent posts before pitching so your idea matches what they already publish.

For #NationalColoringDay, we asked the kids on set to dream up their ver · Instagram
DIY Dragon Costume with @primarydotcom 🐉🌈 For this easy DIY costume, I u · Instagram
#Halloween costume ideas? Oh, we've got a few. 🎃✨ Our Top 20 Costumes of · Instagram

Brand Stats

38%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

Worldwide

Social Media

How to get on the Primary PR list

Primary works with creators from around 500 followers in Worldwide. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Primary

Build your pitch around Brilliant Basics clothing for babies and kids, the product Primary is best known for. Show how your audience overlaps with theirs (parents of babies and children ages 0-14 seeking quality basics) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

Primary PR FAQ

Does Primary send PR packages to small influencers?: Primary lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Primary send in a PR package?: Their best-known product is Brilliant Basics clothing for babies and kids. A typical Primary PR package is worth about $90. Products retail around $25.
How do I apply to the Primary PR list?: Use the contact details on this page to reach the Primary PR team with your media kit and a content idea.
Which countries does Primary work with creators in?: Primary works with creators in Worldwide.
How long does Primary take to reply?: Creators who hear back from Primary usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more baby brands with open PR applications on the Baby directory, or browse the full PR forms directory to find your next collaboration.

Primary details last updated November 2026.