Does Sourced send PR packages to small influencers?

Sourced lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Sourced send in a PR package?

Their best-known product is Shea Butter Moisturizer. A typical Sourced PR package is worth about $50. Products retail around $38.

How do I apply to the Sourced PR list?

Sourced takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Sourced pay creators?

Sourced mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Sourced take to reply?

Creators who hear back from Sourced usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Sourced

Skincaresourcedshea.com →

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About Sourced

Sourced is a clean beauty brand focused on hydration-first skincare powered by shea butter. Founded by sisters and rooted in Ghanaian-American heritage, we formulate plant-based products for intentional self-care that feels good and does good.

What Sourced sends creators

Hero product: Shea Butter Moisturizer
Typical PR package value: ~$50
Average retail price: ~$38
Collaboration type: Gifted product (no fee)

Who Sourced wants to reach

Sourced's customers are women 18-45 seeking clean, hydrating skincare. Creators whose followers match that profile get the strongest response.

Content that fits Sourced: content that matches their wellness brand voice.

Sourced on social

@sourcedshea has 512 followers on Instagram across 112 posts. Study their recent posts before pitching so your idea matches what they already publish.

Sisters to co-founders. Used to fight over clothes, now we fight over fo · Instagram
same formula, smaller commitment 🤎 the hydration blend body butter is no · Instagram
hot take: shea butter was built for heat. the beauty industry got this o · Instagram

Brand Stats

38%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Sourced PR list

Sourced works with creators from around 500 followers. Applications go through Sourced's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Sourced

Build your pitch around Shea Butter Moisturizer, the product Sourced is best known for. Show how your audience overlaps with theirs (women 18-45 seeking clean, hydrating skincare) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Sourced PR FAQ

Does Sourced send PR packages to small influencers?: Sourced lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Sourced send in a PR package?: Their best-known product is Shea Butter Moisturizer. A typical Sourced PR package is worth about $50. Products retail around $38.
How do I apply to the Sourced PR list?: Sourced takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Sourced pay creators?: Sourced mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Sourced take to reply?: Creators who hear back from Sourced usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Sourced details last updated October 2026.