Does SONNI send PR packages to small influencers?

SONNI lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does SONNI send in a PR package?

Their best-known product is Mineral Sunscreen SPF 30. A typical SONNI PR package is worth about $50. Products retail around $58.

How do I apply to the SONNI PR list?

SONNI takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does SONNI pay creators?

SONNI runs a affiliate commission on sales programme.

How long does SONNI take to reply?

Creators who hear back from SONNI usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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SONNI

Skincaresonniskin.com →

Accepting PR

About SONNI

SONNI is skincare for life in the sun — a modern mineral suncare brand transforming protection into an effortless ritual. Our science-backed, 100% mineral formulas deliver invisible defense and skin-nourishing care for everyday wear.

What SONNI sends creators

Hero product: Mineral Sunscreen SPF 30
Typical PR package value: ~$50
Average retail price: ~$58
Collaboration type: Affiliate commission on sales

Who SONNI wants to reach

SONNI's customers are sun-conscious consumers seeking mineral UV protection and skincare. Creators whose followers match that profile get the strongest response.

Content that fits SONNI: polished, editorial visuals with a focus on texture, finish and craftsmanship.

SONNI on social

@sonniskin has 11K followers on Instagram across 196 posts. Study their recent posts before pitching so your idea matches what they already publish.

Who will get to find out what their scratch-off reveals?! 👀🤞 · Instagram
Welcome back to class! Today’s lesson: why you shouldn’t leave your shee · Instagram
Keeping the crowd protected one match at a time! ☀️🎾 · Instagram

Brand Stats

51%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the SONNI PR list

SONNI works with creators from around 500 followers. Applications go through SONNI's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for SONNI

Build your pitch around Mineral Sunscreen SPF 30, the product SONNI is best known for. Show how your audience overlaps with theirs (sun-conscious consumers seeking mineral uv protection and skincare) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

SONNI PR FAQ

Does SONNI send PR packages to small influencers?: SONNI lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does SONNI send in a PR package?: Their best-known product is Mineral Sunscreen SPF 30. A typical SONNI PR package is worth about $50. Products retail around $58.
How do I apply to the SONNI PR list?: SONNI takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does SONNI pay creators?: SONNI runs a affiliate commission on sales programme.
How long does SONNI take to reply?: Creators who hear back from SONNI usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

SONNI details last updated October 2026.