Does PawLab send PR packages to small influencers?

PawLab has no stated follower minimum, so nano and micro creators can apply.

What does PawLab send in a PR package?

Their best-known product is Enzyme Urine Stain & Odour Remover. A typical PawLab PR package is worth about $50. Products retail around $95.

How do I apply to the PawLab PR list?

PawLab prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does PawLab pay creators?

PawLab mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does PawLab work with creators in?

PawLab works with creators in Australia.

How long does PawLab take to reply?

Creators who hear back from PawLab usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

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PawLab

Petpawlab.com.au →

Accepting PR

About PawLab

PawLab creates enzyme-based pet cleaning products including urine stain removers, disinfectants, and outdoor cleaners. Australian-made, vegan-friendly, and 100% biodegradable formulas for pet owners.

What PawLab sends creators

Hero product: Enzyme Urine Stain & Odour Remover
Typical PR package value: ~$50
Average retail price: ~$95
Collaboration type: Gifted product (no fee)
Product types: enzyme cleaners, disinfectants, dog shampoos, pet accessories, dog treats

Who PawLab wants to reach

PawLab's customers are pet owners seeking effective, non-toxic cleaning solutions for pet messes. Creators whose followers match that profile get the strongest response.

Content that fits PawLab: fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

46%

Response Rate

Above average

~3d

Avg. Response

When they reply

What They're Looking For

Niche

pet-care, eco-friendly

Regions

Australia

Social Media

How to get on the PawLab PR list

PawLab works with creators of any size in Australia. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for PawLab

Build your pitch around Enzyme Urine Stain & Odour Remover, the product PawLab is best known for. Show how your audience overlaps with theirs (pet owners seeking effective, non-toxic cleaning solutions for pet messes) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in pet-care, eco-friendly is the closest fit. Creators who hear back usually get a reply in about 3 days, so follow up once after 10 days.

PawLab PR FAQ

Does PawLab send PR packages to small influencers?: PawLab has no stated follower minimum, so nano and micro creators can apply.
What does PawLab send in a PR package?: Their best-known product is Enzyme Urine Stain & Odour Remover. A typical PawLab PR package is worth about $50. Products retail around $95.
How do I apply to the PawLab PR list?: PawLab prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does PawLab pay creators?: PawLab mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does PawLab work with creators in?: PawLab works with creators in Australia.
How long does PawLab take to reply?: Creators who hear back from PawLab usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more pet brands with open PR applications on the Pet directory, or browse the full PR forms directory to find your next collaboration.

PawLab details last updated October 2026.