Does Paula's Choice Australia send PR packages to small influencers?

Paula's Choice Australia has no stated follower minimum, so nano and micro creators can apply.

What does Paula's Choice Australia send in a PR package?

Their best-known product is 2% BHA Liquid Exfoliant. A typical Paula's Choice Australia PR package is worth about $50. Products retail around $24.

How do I apply to the Paula's Choice Australia PR list?

Paula's Choice Australia prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Paula's Choice Australia pay creators?

Paula's Choice Australia mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Paula's Choice Australia work with creators in?

Paula's Choice Australia works with creators in Australia.

How long does Paula's Choice Australia take to reply?

Creators who hear back from Paula's Choice Australia usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Paula's Choice Australia

Skincarepaulaschoice.com.au →

Pitch Paula's Choice Australia with Polly — free See 653 similar brands that send PR →

About Paula's Choice Australia

Paula's Choice formulates research-backed skincare products with proven ingredients like BHA, retinol, peptides, and azelaic acid. The brand focuses on science-driven solutions for aging, exfoliation, and barrier care.

What Paula's Choice Australia sends creators

Hero product: 2% BHA Liquid Exfoliant
Typical PR package value: ~$50
Average retail price: ~$24
Collaboration type: Gifted product (no fee)
Product types: serums, moisturizers, exfoliants, lip treatments, eye creams

Who Paula's Choice Australia wants to reach

Paula's Choice Australia's customers are consumers seeking research-backed skincare solutions for aging and skin concerns. Creators whose followers match that profile get the strongest response.

Content that fits Paula's Choice Australia: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

42%

Response Rate

Above average

~4d

Avg. Response

When they reply

What They're Looking For

Niche

science-backed, anti-aging

Regions

Australia

Social Media

How to get on the Paula's Choice Australia PR list

Paula's Choice Australia works with creators of any size in Australia. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Paula's Choice Australia

Build your pitch around 2% BHA Liquid Exfoliant, the product Paula's Choice Australia is best known for. Show how your audience overlaps with theirs (consumers seeking research-backed skincare solutions for aging and skin concerns) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Content in science-backed, anti-aging is the closest fit. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.