Does Papinelle send PR packages to small influencers?

Papinelle has no stated follower minimum, so nano and micro creators can apply.

What does Papinelle send in a PR package?

Their best-known product is Modal Soft Boxer PJ Set. A typical Papinelle PR package is worth about $50. Products retail around $74.

How do I apply to the Papinelle PR list?

Papinelle prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Papinelle pay creators?

Papinelle mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Papinelle work with creators in?

Papinelle works with creators in Australia, UK, EU, Worldwide.

How long does Papinelle take to reply?

Creators who hear back from Papinelle usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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Papinelle

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Accepting PR

About Papinelle

Australian sleepwear and loungewear brand founded in 2003, known for hand-painted floral prints and natural fabrics including organic cotton, washable silk, and Tencel Modal. Designs feminine pajama sets, nighties, and robes for women.

What Papinelle sends creators

Hero product: Modal Soft Boxer PJ Set
Typical PR package value: ~$50
Average retail price: ~$74
Collaboration type: Gifted product (no fee)
Product types: pajama sets, nighties, robes, loungewear, slippers

Who Papinelle wants to reach

Papinelle's customers are women seeking comfortable, feminine sleepwear in natural fabrics. Creators whose followers match that profile get the strongest response.

Content that fits Papinelle: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

36%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Niche

sleepwear, sustainable

Regions

Australia, UK, EU, Worldwide

Social Media

How to get on the Papinelle PR list

Papinelle works with creators of any size in Australia, UK, EU, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Papinelle

Build your pitch around Modal Soft Boxer PJ Set, the product Papinelle is best known for. Show how your audience overlaps with theirs (women seeking comfortable, feminine sleepwear in natural fabrics) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in sleepwear, sustainable is the closest fit. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

Papinelle PR FAQ

Does Papinelle send PR packages to small influencers?: Papinelle has no stated follower minimum, so nano and micro creators can apply.
What does Papinelle send in a PR package?: Their best-known product is Modal Soft Boxer PJ Set. A typical Papinelle PR package is worth about $50. Products retail around $74.
How do I apply to the Papinelle PR list?: Papinelle prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Papinelle pay creators?: Papinelle mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Papinelle work with creators in?: Papinelle works with creators in Australia, UK, EU, Worldwide.
How long does Papinelle take to reply?: Creators who hear back from Papinelle usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Papinelle details last updated October 2026.