Does Otra Eyewear send PR packages to small influencers?

Otra Eyewear lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Otra Eyewear send in a PR package?

Their best-known product is Sunglasses Collection. A typical Otra Eyewear PR package is worth about $50. Products retail around $145.

How do I apply to the Otra Eyewear PR list?

Otra Eyewear takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Otra Eyewear pay creators?

Otra Eyewear mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Otra Eyewear take to reply?

Creators who hear back from Otra Eyewear usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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Otra Eyewear

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About Otra Eyewear

Otra Eyewear makes premium sunglasses and eyewear for fashion-forward consumers.

What Otra Eyewear sends creators

Hero product: Sunglasses Collection
Typical PR package value: ~$50
Average retail price: ~$145
Collaboration type: Gifted product (no fee)

Who Otra Eyewear wants to reach

Otra Eyewear's customers are style-conscious individuals seeking quality eyewear and accessories. Creators whose followers match that profile get the strongest response.

Content that fits Otra Eyewear: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

34%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Otra Eyewear PR list

Otra Eyewear works with creators from around 5K followers. Applications go through Otra Eyewear's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Otra Eyewear

Build your pitch around Sunglasses Collection, the product Otra Eyewear is best known for. Show how your audience overlaps with theirs (style-conscious individuals seeking quality eyewear and accessories) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

Otra Eyewear PR FAQ

Does Otra Eyewear send PR packages to small influencers?: Otra Eyewear lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Otra Eyewear send in a PR package?: Their best-known product is Sunglasses Collection. A typical Otra Eyewear PR package is worth about $50. Products retail around $145.
How do I apply to the Otra Eyewear PR list?: Otra Eyewear takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Otra Eyewear pay creators?: Otra Eyewear mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Otra Eyewear take to reply?: Creators who hear back from Otra Eyewear usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Otra Eyewear details last updated October 2026.