Does Old Navy send PR packages to small influencers?

Old Navy lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Old Navy send in a PR package?

Their best-known product is Graphic Tees and Clothing for Kids. A typical Old Navy PR package is worth about $50. Products retail around $25.

How do I apply to the Old Navy PR list?

Old Navy takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Old Navy pay creators?

Old Navy mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Old Navy work with creators in?

Old Navy works with creators in US, Worldwide.

How long does Old Navy take to reply?

Creators who hear back from Old Navy usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Old Navy

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Accepting PR

About Old Navy

Old Navy provides the latest fashions at great prices for the whole family. Shop men's, women's, women's plus, kids', baby and maternity wear. We also offer big and tall sizes for adults and extended sizes for kids.

What Old Navy sends creators

Hero product: Graphic Tees and Clothing for Kids
Typical PR package value: ~$50
Average retail price: ~$25
Collaboration type: Gifted product (no fee)

Who Old Navy wants to reach

Old Navy's customers are families with children seeking affordable, trendy clothing. Creators whose followers match that profile get the strongest response.

Content that fits Old Navy: fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Old Navy PR list

Old Navy works with creators from around 10K followers in US, Worldwide. Applications go through Old Navy's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Old Navy

Build your pitch around Graphic Tees and Clothing for Kids, the product Old Navy is best known for. Show how your audience overlaps with theirs (families with children seeking affordable, trendy clothing) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Old Navy PR FAQ

Does Old Navy send PR packages to small influencers?: Old Navy lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Old Navy send in a PR package?: Their best-known product is Graphic Tees and Clothing for Kids. A typical Old Navy PR package is worth about $50. Products retail around $25.
How do I apply to the Old Navy PR list?: Old Navy takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Old Navy pay creators?: Old Navy mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Old Navy work with creators in?: Old Navy works with creators in US, Worldwide.
How long does Old Navy take to reply?: Creators who hear back from Old Navy usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Old Navy details last updated July 2026.