Does Nulo send PR packages to small influencers?

Nulo lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Nulo send in a PR package?

Their best-known product is Premium Kibble with Freeze-Dried Raw for Dogs and Cats. A typical Nulo PR package is worth about $90. Products retail around $45.

How do I apply to the Nulo PR list?

Use the contact details on this page to reach the Nulo PR team with your media kit and a content idea.

Which countries does Nulo work with creators in?

Nulo works with creators in Worldwide, US.

How long does Nulo take to reply?

Creators who hear back from Nulo usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Nulo

Petnulo.com →

Accepting PR

About Nulo

Nulo is a leader in pet nutrition, dedicated to providing foods that fuel a healthy lifestyle for pets and their parents. Nutrition meets love in every bite.

What Nulo sends creators

Hero product: Premium Kibble with Freeze-Dried Raw for Dogs and Cats
Typical PR package value: ~$90
Average retail price: ~$45

Who Nulo wants to reach

Nulo's customers are pet owners seeking high-protein, nutritionally-balanced food for dogs and cats. Creators whose followers match that profile get the strongest response.

Content that fits Nulo: content that matches their wellness brand voice.

Brand Stats

40%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

pet, pet-care, animals

Regions

Worldwide, US

Social Media

How to get on the Nulo PR list

Nulo works with creators from around 500 followers in Worldwide, US. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Nulo

Build your pitch around Premium Kibble with Freeze-Dried Raw for Dogs and Cats, the product Nulo is best known for. Show how your audience overlaps with theirs (pet owners seeking high-protein, nutritionally-balanced food for dogs and cats) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in pet, pet-care, animals is the closest fit. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Nulo PR FAQ

Does Nulo send PR packages to small influencers?: Nulo lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Nulo send in a PR package?: Their best-known product is Premium Kibble with Freeze-Dried Raw for Dogs and Cats. A typical Nulo PR package is worth about $90. Products retail around $45.
How do I apply to the Nulo PR list?: Use the contact details on this page to reach the Nulo PR team with your media kit and a content idea.
Which countries does Nulo work with creators in?: Nulo works with creators in Worldwide, US.
How long does Nulo take to reply?: Creators who hear back from Nulo usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more pet brands with open PR applications on the Pet directory, or browse the full PR forms directory to find your next collaboration.

Nulo details last updated July 2026.