Does Nordstrom send PR packages to small influencers?

Nordstrom lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does Nordstrom send in a PR package?

Their best-known product is Designer clothing and accessories. A typical Nordstrom PR package is worth about $50. Products retail around $150.

How do I apply to the Nordstrom PR list?

Nordstrom takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Nordstrom pay creators?

Nordstrom runs a gifted product + affiliate commission programme.

Which countries does Nordstrom work with creators in?

Nordstrom works with creators in Worldwide, US.

How long does Nordstrom take to reply?

Creators who hear back from Nordstrom usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Nordstrom

Fashionnordstrom.com →

Accepting PR

About Nordstrom

Nordstrom is a leading fashion retailer offering designer and everyday fashion, beauty, and home goods. Known for exceptional customer service and curated brand selection across fashion, beauty, and lifestyle.

What Nordstrom sends creators

Hero product: Designer clothing and accessories
Typical PR package value: ~$50
Average retail price: ~$150
Collaboration type: Gifted product + affiliate commission

Who Nordstrom wants to reach

Nordstrom's customers are affluent shoppers seeking premium fashion and luxury brands. Creators whose followers match that profile get the strongest response.

Content that fits Nordstrom: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Nordstrom on social

@nordstrom has 232K followers on TikTok across 1,121 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Niche

Fashion, Beauty, Retail

Regions

Worldwide, US

Social Media

How to get on the Nordstrom PR list

Nordstrom works with creators from around 25K followers in Worldwide, US. Applications go through Nordstrom's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Nordstrom

Build your pitch around Designer clothing and accessories, the product Nordstrom is best known for. Show how your audience overlaps with theirs (affluent shoppers seeking premium fashion and luxury brands) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in Fashion, Beauty, Retail is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Nordstrom PR FAQ

Does Nordstrom send PR packages to small influencers?: Nordstrom lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does Nordstrom send in a PR package?: Their best-known product is Designer clothing and accessories. A typical Nordstrom PR package is worth about $50. Products retail around $150.
How do I apply to the Nordstrom PR list?: Nordstrom takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Nordstrom pay creators?: Nordstrom runs a gifted product + affiliate commission programme.
Which countries does Nordstrom work with creators in?: Nordstrom works with creators in Worldwide, US.
How long does Nordstrom take to reply?: Creators who hear back from Nordstrom usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Nordstrom details last updated October 2026.