Does NIVEA send PR packages to small influencers?

NIVEA lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does NIVEA send in a PR package?

Their best-known product is Face moisturizers and body care creams. A typical NIVEA PR package is worth about $50. Products retail around $8.

How do I apply to the NIVEA PR list?

NIVEA prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does NIVEA pay creators?

NIVEA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does NIVEA work with creators in?

NIVEA works with creators in US, Worldwide.

How long does NIVEA take to reply?

Creators who hear back from NIVEA usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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NIVEA

Skincarenivea.com →

Accepting PR

About NIVEA

Nivea is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG, who also makes the Eucerin brand.

What NIVEA sends creators

Hero product: Face moisturizers and body care creams
Typical PR package value: ~$50
Average retail price: ~$8
Collaboration type: Gifted product (no fee)

Who NIVEA wants to reach

NIVEA's customers are consumers of all ages seeking affordable daily skincare and body care. Creators whose followers match that profile get the strongest response.

Content that fits NIVEA: content that matches their casual brand voice.

NIVEA on social

@nivea_uk has 123K followers on Instagram across 1,808 posts. Study their recent posts before pitching so your idea matches what they already publish.

Have you tried our Eye Rewind Eye Serum yet? 💙❄️ Our BRAND NEW innovatio · Instagram
🧊 Our BRAND NEW Age Rewind eye serum contains Epicilline and Cryo Eye te · Instagram
Experience the instant cold & awakening effect. Containing Cryogenic Tec · Instagram

Brand Stats

40%

Response Rate

Above average

~4d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the NIVEA PR list

NIVEA works with creators from around 25K followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for NIVEA

Build your pitch around Face moisturizers and body care creams, the product NIVEA is best known for. Show how your audience overlaps with theirs (consumers of all ages seeking affordable daily skincare and body care) using your real demographics. Suggest a format that fits their style: content that matches their casual brand voice. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

NIVEA PR FAQ

Does NIVEA send PR packages to small influencers?: NIVEA lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does NIVEA send in a PR package?: Their best-known product is Face moisturizers and body care creams. A typical NIVEA PR package is worth about $50. Products retail around $8.
How do I apply to the NIVEA PR list?: NIVEA prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does NIVEA pay creators?: NIVEA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does NIVEA work with creators in?: NIVEA works with creators in US, Worldwide.
How long does NIVEA take to reply?: Creators who hear back from NIVEA usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

NIVEA details last updated September 2026.