Does NIDA send PR packages to small influencers?

NIDA has no stated follower minimum, so nano and micro creators can apply.

What does NIDA send in a PR package?

Their best-known product is Salmon PDRN Peptide Serum. A typical NIDA PR package is worth about $50. Products retail around $15.

How do I apply to the NIDA PR list?

NIDA prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does NIDA pay creators?

NIDA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does NIDA work with creators in?

NIDA works with creators in US.

How long does NIDA take to reply?

Creators who hear back from NIDA usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

NIDA

Skincarenida.co →

Accepting PR

About NIDA

Korean derma-inspired skincare brand offering serums, toners, cleansers, and sun care targeting sensitive, dry, and aging skin. Features formulations with ingredients like yam mucin, centella, salmon PDRN, and rice extracts.

What NIDA sends creators

Hero product: Salmon PDRN Peptide Serum
Typical PR package value: ~$50
Average retail price: ~$15
Collaboration type: Gifted product (no fee)
Product types: serums, toners, cleansers, sunscreens, creams

Who NIDA wants to reach

NIDA's customers are people with sensitive, dry, or aging skin seeking clinical skincare solutions. Creators whose followers match that profile get the strongest response.

Content that fits NIDA: content that matches their wellness brand voice.

Brand Stats

46%

Response Rate

Above average

~4d

Avg. Response

When they reply

What They're Looking For

Niche

k-beauty, derma-skincare

Regions

How to get on the NIDA PR list

NIDA works with creators of any size in US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for NIDA

Build your pitch around Salmon PDRN Peptide Serum, the product NIDA is best known for. Show how your audience overlaps with theirs (people with sensitive, dry, or aging skin seeking clinical skincare solutions) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in k-beauty, derma-skincare is the closest fit. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

NIDA PR FAQ

Does NIDA send PR packages to small influencers?: NIDA has no stated follower minimum, so nano and micro creators can apply.
What does NIDA send in a PR package?: Their best-known product is Salmon PDRN Peptide Serum. A typical NIDA PR package is worth about $50. Products retail around $15.
How do I apply to the NIDA PR list?: NIDA prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does NIDA pay creators?: NIDA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does NIDA work with creators in?: NIDA works with creators in US.
How long does NIDA take to reply?: Creators who hear back from NIDA usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

NIDA details last updated October 2026.