Does Mob Dark send PR packages to small influencers?

Mob Dark lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Mob Dark send in a PR package?

Their best-known product is Heavy Barb Wire Bracelet. A typical Mob Dark PR package is worth about $50. Products retail around $45.

How do I apply to the Mob Dark PR list?

Mob Dark takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Mob Dark pay creators?

Mob Dark mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Mob Dark take to reply?

Creators who hear back from Mob Dark usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Mob Dark

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About Mob Dark

Dark, alternative, built to last. Mob Dark makes stainless steel rings, chains and bracelets for the alternative crowd who wear their aesthetic like armour. Our goth and grunge pieces are heavy, hypoallergenic and made for daily wear. Shop alt jewellery and jewelry that doesn't fade, flinch or flake. Shipped worldwide.

What Mob Dark sends creators

Hero product: Heavy Barb Wire Bracelet
Typical PR package value: ~$50
Average retail price: ~$45
Collaboration type: Gifted product (no fee)

Who Mob Dark wants to reach

Mob Dark's customers are alternative and goth community seeking durable, hypoallergenic jewelry. Creators whose followers match that profile get the strongest response.

Content that fits Mob Dark: high-energy, attention-grabbing content with strong hooks in the first second.

Brand Stats

28%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Mob Dark PR list

Mob Dark works with creators from around 5K followers. Applications go through Mob Dark's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Mob Dark

Build your pitch around Heavy Barb Wire Bracelet, the product Mob Dark is best known for. Show how your audience overlaps with theirs (alternative and goth community seeking durable, hypoallergenic jewelry) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Mob Dark PR FAQ

Does Mob Dark send PR packages to small influencers?: Mob Dark lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Mob Dark send in a PR package?: Their best-known product is Heavy Barb Wire Bracelet. A typical Mob Dark PR package is worth about $50. Products retail around $45.
How do I apply to the Mob Dark PR list?: Mob Dark takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Mob Dark pay creators?: Mob Dark mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Mob Dark take to reply?: Creators who hear back from Mob Dark usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more jewelry brands with open PR applications on the Jewelry directory, or browse the full PR forms directory to find your next collaboration.

Mob Dark details last updated November 2026.