Does MICHU send PR packages to small influencers?

MICHU has no stated follower minimum, so nano and micro creators can apply.

What does MICHU send in a PR package?

Their best-known product is Tofu Cat Litter. A typical MICHU PR package is worth about $50. Products retail around $14.

How do I apply to the MICHU PR list?

MICHU prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does MICHU pay creators?

MICHU mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does MICHU work with creators in?

MICHU works with creators in Australia.

How long does MICHU take to reply?

Creators who hear back from MICHU usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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MICHU

Petmichu.com.au →

Accepting PR

About MICHU

Australian cat-care brand creating plant-based tofu and cassava litters, designer cat trees, litter boxes and feeding accessories. Founded in Melbourne in 2022 for eco-conscious cat owners.

What MICHU sends creators

Hero product: Tofu Cat Litter
Typical PR package value: ~$50
Average retail price: ~$14
Collaboration type: Gifted product (no fee)
Product types: cat litters, cat litter boxes, cat trees, cat bowls, cat treats

Who MICHU wants to reach

MICHU's customers are australian cat owners seeking eco-friendly, design-led cat products. Creators whose followers match that profile get the strongest response.

Content that fits MICHU: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

38%

Response Rate

Industry average

~4d

Avg. Response

When they reply

What They're Looking For

Niche

pet-care, sustainable, eco-friendly

Regions

Australia

Social Media

How to get on the MICHU PR list

MICHU works with creators of any size in Australia. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for MICHU

Build your pitch around Tofu Cat Litter, the product MICHU is best known for. Show how your audience overlaps with theirs (australian cat owners seeking eco-friendly, design-led cat products) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in pet-care, sustainable, eco-friendly is the closest fit. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

MICHU PR FAQ

Does MICHU send PR packages to small influencers?: MICHU has no stated follower minimum, so nano and micro creators can apply.
What does MICHU send in a PR package?: Their best-known product is Tofu Cat Litter. A typical MICHU PR package is worth about $50. Products retail around $14.
How do I apply to the MICHU PR list?: MICHU prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does MICHU pay creators?: MICHU mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does MICHU work with creators in?: MICHU works with creators in Australia.
How long does MICHU take to reply?: Creators who hear back from MICHU usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more pet brands with open PR applications on the Pet directory, or browse the full PR forms directory to find your next collaboration.

MICHU details last updated October 2026.