Does Lucy Goods send PR packages to small influencers?

Lucy Goods lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Lucy Goods send in a PR package?

Their best-known product is Variety Pack. A typical Lucy Goods PR package is worth about $50. Products retail around $45.

How do I apply to the Lucy Goods PR list?

Lucy Goods takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Lucy Goods pay creators?

Lucy Goods mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Lucy Goods take to reply?

Creators who hear back from Lucy Goods usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Lucy Goods

Beautylucy.co →

Pitch Lucy Goods with Polly — free See 550 similar brands that send PR →

About Lucy Goods

Lucy Goods offers a curated selection of natural beauty and wellness products designed for everyday use. Their variety packs provide customers with an accessible way to explore multiple products across skincare, beauty, and wellness categories.

What Lucy Goods sends creators

Hero product: Variety Pack
Typical PR package value: ~$50
Average retail price: ~$45
Collaboration type: Gifted product (no fee)

Who Lucy Goods wants to reach

Lucy Goods's customers are health-conscious women seeking natural beauty and wellness products. Creators whose followers match that profile get the strongest response.

Content that fits Lucy Goods: content that matches their wellness brand voice.

Brand Stats

40%

Response Rate

Above average

~4d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

How to get on the Lucy Goods PR list

Lucy Goods works with creators from around 5K followers. Applications go through Lucy Goods's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Lucy Goods

Build your pitch around Variety Pack, the product Lucy Goods is best known for. Show how your audience overlaps with theirs (health-conscious women seeking natural beauty and wellness products) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

Lucy Goods PR FAQ

Does Lucy Goods send PR packages to small influencers?: Lucy Goods lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Lucy Goods send in a PR package?: Their best-known product is Variety Pack. A typical Lucy Goods PR package is worth about $50. Products retail around $45.
How do I apply to the Lucy Goods PR list?: Lucy Goods takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Lucy Goods pay creators?: Lucy Goods mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Lucy Goods take to reply?: Creators who hear back from Lucy Goods usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Lucy Goods details last updated November 2026.