Does LILY & ROO send PR packages to small influencers?

LILY & ROO has no stated follower minimum, so nano and micro creators can apply.

What does LILY & ROO send in a PR package?

Their best-known product is Five Pearl Bracelet. A typical LILY & ROO PR package is worth about $50. Products retail around $113.

How do I apply to the LILY & ROO PR list?

LILY & ROO prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does LILY & ROO pay creators?

LILY & ROO mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does LILY & ROO work with creators in?

LILY & ROO works with creators in UK.

How long does LILY & ROO take to reply?

Creators who hear back from LILY & ROO usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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LILY & ROO

Jewelrylilyandroo.com →

Accepting PR

About LILY & ROO

Handmade jewellery brand creating pearl, wedding and personalised pieces in London. Over 40% of products are handcrafted, with all pearl jewellery made in-house in gold and silver finishes.

What LILY & ROO sends creators

Hero product: Five Pearl Bracelet
Typical PR package value: ~$50
Average retail price: ~$113
Collaboration type: Gifted product (no fee)
Product types: necklaces, bracelets, earrings, rings

Who LILY & ROO wants to reach

LILY & ROO's customers are women seeking timeless, versatile jewellery for weddings and everyday wear. Creators whose followers match that profile get the strongest response.

Content that fits LILY & ROO: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

40%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Niche

wedding, personalised

Regions

Social Media

How to get on the LILY & ROO PR list

LILY & ROO works with creators of any size in UK. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for LILY & ROO

Build your pitch around Five Pearl Bracelet, the product LILY & ROO is best known for. Show how your audience overlaps with theirs (women seeking timeless, versatile jewellery for weddings and everyday wear) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in wedding, personalised is the closest fit. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

LILY & ROO PR FAQ

Does LILY & ROO send PR packages to small influencers?: LILY & ROO has no stated follower minimum, so nano and micro creators can apply.
What does LILY & ROO send in a PR package?: Their best-known product is Five Pearl Bracelet. A typical LILY & ROO PR package is worth about $50. Products retail around $113.
How do I apply to the LILY & ROO PR list?: LILY & ROO prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does LILY & ROO pay creators?: LILY & ROO mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does LILY & ROO work with creators in?: LILY & ROO works with creators in UK.
How long does LILY & ROO take to reply?: Creators who hear back from LILY & ROO usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more jewelry brands with open PR applications on the Jewelry directory, or browse the full PR forms directory to find your next collaboration.

LILY & ROO details last updated October 2026.