Does Lashfridays send PR packages to small influencers?

Lashfridays lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Lashfridays send in a PR package?

Their best-known product is Eyebrow Sculpt Serum. A typical Lashfridays PR package is worth about $50. Products retail around $28.

How do I apply to the Lashfridays PR list?

Lashfridays takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Lashfridays pay creators?

Lashfridays mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Lashfridays take to reply?

Creators who hear back from Lashfridays usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Lashfridays

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About Lashfridays

AU & NZ's favourite peel-off lip stain plus prostaglandin-free lash, brow & mascara serums. Buy 2 lip stains, get 1 free. Free shipping NZ & AU.

What Lashfridays sends creators

Hero product: Eyebrow Sculpt Serum
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Lashfridays wants to reach

Lashfridays's customers are women in AU & NZ seeking beauty products with natural ingredients. Creators whose followers match that profile get the strongest response.

Content that fits Lashfridays: fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

32%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Lashfridays PR list

Lashfridays works with creators from around 5K followers. Applications go through Lashfridays's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Lashfridays

Build your pitch around Eyebrow Sculpt Serum, the product Lashfridays is best known for. Show how your audience overlaps with theirs (women in au & nz seeking beauty products with natural ingredients) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Lashfridays PR FAQ

Does Lashfridays send PR packages to small influencers?: Lashfridays lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Lashfridays send in a PR package?: Their best-known product is Eyebrow Sculpt Serum. A typical Lashfridays PR package is worth about $50. Products retail around $28.
How do I apply to the Lashfridays PR list?: Lashfridays takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Lashfridays pay creators?: Lashfridays mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Lashfridays take to reply?: Creators who hear back from Lashfridays usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Lashfridays details last updated November 2026.