Does Lagom send PR packages to small influencers?

Lagom lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Lagom send in a PR package?

Their best-known product is Water Cream. A typical Lagom PR package is worth about $100. Products retail around $48.

How do I apply to the Lagom PR list?

Use the contact details on this page to reach the Lagom PR team with your media kit and a content idea.

Does Lagom pay creators?

Lagom mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Lagom work with creators in?

Lagom works with creators in Worldwide, US.

How long does Lagom take to reply?

Creators who hear back from Lagom usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Lagom

Skincarelagom.com →

Accepting PR

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About Lagom

Lagom makes clean, efficacious skincare for conscious consumers.

What Lagom sends creators

Hero product: Water Cream
Typical PR package value: ~$100
Average retail price: ~$48
Collaboration type: Gifted product (no fee)

Who Lagom wants to reach

Lagom's customers are minimalist beauty consumers seeking effective, simple skincare. Creators whose followers match that profile get the strongest response.

Content that fits Lagom: calm, uncluttered content that lets the product speak for itself.

Brand Stats

41%

Response Rate

Above average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Niche

beauty, skincare, makeup

Regions

Worldwide, US

Social Media

How to get on the Lagom PR list

Lagom works with creators from around 5K followers in Worldwide, US. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Lagom

Build your pitch around Water Cream, the product Lagom is best known for. Show how your audience overlaps with theirs (minimalist beauty consumers seeking effective, simple skincare) using your real demographics. Suggest a format that fits their style: calm, uncluttered content that lets the product speak for itself. Content in beauty, skincare, makeup is the closest fit. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Lagom PR FAQ

Does Lagom send PR packages to small influencers?: Lagom lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Lagom send in a PR package?: Their best-known product is Water Cream. A typical Lagom PR package is worth about $100. Products retail around $48.
How do I apply to the Lagom PR list?: Use the contact details on this page to reach the Lagom PR team with your media kit and a content idea.
Does Lagom pay creators?: Lagom mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Lagom work with creators in?: Lagom works with creators in Worldwide, US.
How long does Lagom take to reply?: Creators who hear back from Lagom usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Lagom details last updated November 2026.