Does K-WAY send PR packages to small influencers?

K-WAY lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.

What does K-WAY send in a PR package?

Their best-known product is Le Vrai Waterproof Jacket. A typical K-WAY PR package is worth about $120. Products retail around $95.

How do I apply to the K-WAY PR list?

Use the contact details on this page to reach the K-WAY PR team with your media kit and a content idea.

Does K-WAY pay creators?

K-WAY mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does K-WAY work with creators in?

K-WAY works with creators in Italy, Europe, Global.

How long does K-WAY take to reply?

Creators who hear back from K-WAY usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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K-WAY

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About K-WAY

K-Way is an Italian outerwear brand famous for its iconic packable waterproof jackets, blending style with weather-resistant functionality since 1965.

What K-WAY sends creators

Hero product: Le Vrai Waterproof Jacket
Typical PR package value: ~$120
Average retail price: ~$95
Collaboration type: Gifted product (no fee)

Who K-WAY wants to reach

K-WAY's customers are fashion-forward men, women, and kids seeking quality outerwear. Creators whose followers match that profile get the strongest response.

Content that fits K-WAY: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

29%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

15K+ followers on any platform

Niche

outerwear, rainwear, italian fashion, athleisure

Regions

Italy, Europe, Global

Social Media

How to get on the K-WAY PR list

K-WAY works with creators from around 15K followers in Italy, Europe, Global. Unlock the contact details above to reach their PR team directly.

Pitch ideas for K-WAY

Build your pitch around Le Vrai Waterproof Jacket, the product K-WAY is best known for. Show how your audience overlaps with theirs (fashion-forward men, women, and kids seeking quality outerwear) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in outerwear, rainwear, italian fashion, athleisure is the closest fit. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

K-WAY PR FAQ

Does K-WAY send PR packages to small influencers?: K-WAY lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.
What does K-WAY send in a PR package?: Their best-known product is Le Vrai Waterproof Jacket. A typical K-WAY PR package is worth about $120. Products retail around $95.
How do I apply to the K-WAY PR list?: Use the contact details on this page to reach the K-WAY PR team with your media kit and a content idea.
Does K-WAY pay creators?: K-WAY mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does K-WAY work with creators in?: K-WAY works with creators in Italy, Europe, Global.
How long does K-WAY take to reply?: Creators who hear back from K-WAY usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

K-WAY details last updated November 2026.