Does IT Cosmetics send PR packages to small influencers?

IT Cosmetics lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.

What does IT Cosmetics send in a PR package?

Their best-known product is Your Skin But Better Foundation. A typical IT Cosmetics PR package is worth about $50. Products retail around $38.

How do I apply to the IT Cosmetics PR list?

IT Cosmetics prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does IT Cosmetics pay creators?

IT Cosmetics mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does IT Cosmetics work with creators in?

IT Cosmetics works with creators in Worldwide, US.

How long does IT Cosmetics take to reply?

Creators who hear back from IT Cosmetics usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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IT Cosmetics

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Accepting PR

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About IT Cosmetics

IT Cosmetics makes innovative makeup products for beauty consumers seeking skincare-infused cosmetics.

What IT Cosmetics sends creators

Hero product: Your Skin But Better Foundation
Typical PR package value: ~$50
Average retail price: ~$38
Collaboration type: Gifted product (no fee)

Who IT Cosmetics wants to reach

IT Cosmetics's customers are women seeking full-coverage, long-wear makeup with skincare benefits. Creators whose followers match that profile get the strongest response.

Content that fits IT Cosmetics: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

IT Cosmetics on social

@itcosmetics has 147K followers on TikTok across 706 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

39%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

15K+ followers on any platform

Niche

influencer-friendly, general

Regions

Worldwide, US

Social Media

How to get on the IT Cosmetics PR list

IT Cosmetics works with creators from around 15K followers in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for IT Cosmetics

Build your pitch around Your Skin But Better Foundation, the product IT Cosmetics is best known for. Show how your audience overlaps with theirs (women seeking full-coverage, long-wear makeup with skincare benefits) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Content in influencer-friendly, general is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

IT Cosmetics PR FAQ

Does IT Cosmetics send PR packages to small influencers?: IT Cosmetics lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.
What does IT Cosmetics send in a PR package?: Their best-known product is Your Skin But Better Foundation. A typical IT Cosmetics PR package is worth about $50. Products retail around $38.
How do I apply to the IT Cosmetics PR list?: IT Cosmetics prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does IT Cosmetics pay creators?: IT Cosmetics mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does IT Cosmetics work with creators in?: IT Cosmetics works with creators in Worldwide, US.
How long does IT Cosmetics take to reply?: Creators who hear back from IT Cosmetics usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

IT Cosmetics details last updated November 2026.