Does Hawthorne send PR packages to small influencers?

Hawthorne lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Hawthorne send in a PR package?

Their best-known product is Daily Face Wash. A typical Hawthorne PR package is worth about $50. Products retail around $28.

How do I apply to the Hawthorne PR list?

Hawthorne takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Hawthorne pay creators?

Hawthorne runs a affiliate commission on sales programme.

How long does Hawthorne take to reply?

Creators who hear back from Hawthorne usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Hawthorne

Skincarehawthorne.co →

Accepting PR

About Hawthorne

Hawthorne is a men's skincare brand that delivers dermatologist-developed products designed specifically for male skin concerns. Their range includes cleansers, moisturizers, and targeted treatments that combine clinical efficacy with accessible pricing and straightforward ingredient lists.

What Hawthorne sends creators

Hero product: Daily Face Wash
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Affiliate commission on sales

Who Hawthorne wants to reach

Hawthorne's customers are men 18-45 seeking effective, straightforward skincare. Creators whose followers match that profile get the strongest response.

Content that fits Hawthorne: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

39%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Hawthorne PR list

Hawthorne works with creators from around 500 followers. Applications go through Hawthorne's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Hawthorne

Build your pitch around Daily Face Wash, the product Hawthorne is best known for. Show how your audience overlaps with theirs (men 18-45 seeking effective, straightforward skincare) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Hawthorne PR FAQ

Does Hawthorne send PR packages to small influencers?: Hawthorne lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Hawthorne send in a PR package?: Their best-known product is Daily Face Wash. A typical Hawthorne PR package is worth about $50. Products retail around $28.
How do I apply to the Hawthorne PR list?: Hawthorne takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Hawthorne pay creators?: Hawthorne runs a affiliate commission on sales programme.
How long does Hawthorne take to reply?: Creators who hear back from Hawthorne usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Hawthorne details last updated October 2026.