Does Free People send PR packages to small influencers?

Free People lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Free People send in a PR package?

Their best-known product is Women's Clothing & Apparel. A typical Free People PR package is worth about $50. Products retail around $68.

How do I apply to the Free People PR list?

Free People takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Free People pay creators?

Free People mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Free People work with creators in?

Free People works with creators in US, Worldwide.

How long does Free People take to reply?

Creators who hear back from Free People usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Free People

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Accepting PR

About Free People

Back in the 1970's, a young man named Dick Hayne planted a seed in the maze of streets and trees that make up West Philadelphia, Pennsylvania. He opened a store and called it Free People. Free People

What Free People sends creators

Hero product: Women's Clothing & Apparel
Typical PR package value: ~$50
Average retail price: ~$68
Collaboration type: Gifted product (no fee)

Who Free People wants to reach

Free People's customers are women 18-40 seeking bohemian, eclectic fashion styles. Creators whose followers match that profile get the strongest response.

Content that fits Free People: fun, personality-led content: trends, humour and quick cuts work well.

Free People on social

@freepeople has 480K followers on TikTok across 1,429 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Free People PR list

Free People works with creators from around 500 followers in US, Worldwide. Applications go through Free People's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Free People

Build your pitch around Women's Clothing & Apparel, the product Free People is best known for. Show how your audience overlaps with theirs (women 18-40 seeking bohemian, eclectic fashion styles) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Free People PR FAQ

Does Free People send PR packages to small influencers?: Free People lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Free People send in a PR package?: Their best-known product is Women's Clothing & Apparel. A typical Free People PR package is worth about $50. Products retail around $68.
How do I apply to the Free People PR list?: Free People takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Free People pay creators?: Free People mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Free People work with creators in?: Free People works with creators in US, Worldwide.
How long does Free People take to reply?: Creators who hear back from Free People usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Free People details last updated September 2026.