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Everlane

Fashioneverlane.com →
Accepting PR
1 creators have contacted this brand
About Everlane

Shop Everlane now for modern essentials. We make the most beautiful essentials, at the best factories, without traditional markups.

What Everlane sends creators

Hero product
Everlane Denim
Typical PR package value
~$50
Average retail price
~$78
Collaboration type
Gifted product (no fee)

Who Everlane wants to reach

Everlane's customers are sustainability-conscious women and men, ages 20-45, seeking affordable fashion. Creators whose followers match that profile get the strongest response.

Content that fits Everlane: calm, uncluttered content that lets the product speak for itself.

Brand Stats
35%
Response Rate
Industry average
~7d
Avg. Response
When they reply
What They're Looking For
Minimum Followers
500+ followers on any platform
Regions
US, Worldwide
Social Media
@everlane
@everlane

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How to get on the Everlane PR list

Everlane works with creators from around 500 followers in US, Worldwide. Applications go through Everlane's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Everlane

Build your pitch around Everlane Denim, the product Everlane is best known for. Show how your audience overlaps with theirs (sustainability-conscious women and men, ages 20-45, seeking affordable fashion) using your real demographics. Suggest a format that fits their style: calm, uncluttered content that lets the product speak for itself. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Everlane PR FAQ

Does Everlane send PR packages to small influencers?
Everlane lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Everlane send in a PR package?
Their best-known product is Everlane Denim. A typical Everlane PR package is worth about $50. Products retail around $78.
How do I apply to the Everlane PR list?
Everlane takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Everlane pay creators?
Everlane mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Everlane work with creators in?
Everlane works with creators in US, Worldwide.
How long does Everlane take to reply?
Creators who hear back from Everlane usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Everlane details last updated July 2026.

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