Does Diablo Cosmetics send PR packages to small influencers?

Diablo Cosmetics has no stated follower minimum, so nano and micro creators can apply.

What does Diablo Cosmetics send in a PR package?

Their best-known product is Lash Lift Kit. A typical Diablo Cosmetics PR package is worth about $50. Products retail around $38.

How do I apply to the Diablo Cosmetics PR list?

Diablo Cosmetics prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Diablo Cosmetics pay creators?

Diablo Cosmetics mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Diablo Cosmetics work with creators in?

Diablo Cosmetics works with creators in US.

How long does Diablo Cosmetics take to reply?

Creators who hear back from Diablo Cosmetics usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Diablo Cosmetics

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About Diablo Cosmetics

Diablo Cosmetics creates at-home eyelash and eyebrow beauty products including lash lift kits and eyelash serums. The brand focuses on making salon-worthy results accessible from home.

What Diablo Cosmetics sends creators

Hero product: Lash Lift Kit
Typical PR package value: ~$50
Average retail price: ~$38
Collaboration type: Gifted product (no fee)
Product types: lash lift kits, eyelash serums, lash applicators, lash adhesives

Who Diablo Cosmetics wants to reach

Diablo Cosmetics's customers are women seeking salon-quality eyelash results at home. Creators whose followers match that profile get the strongest response.

Content that fits Diablo Cosmetics: content that matches their casual brand voice.

Brand Stats

34%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Niche

at-home-beauty, lash-care

Regions

Social Media

How to get on the Diablo Cosmetics PR list

Diablo Cosmetics works with creators of any size in US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Diablo Cosmetics

Build your pitch around Lash Lift Kit, the product Diablo Cosmetics is best known for. Show how your audience overlaps with theirs (women seeking salon-quality eyelash results at home) using your real demographics. Suggest a format that fits their style: content that matches their casual brand voice. Content in at-home-beauty, lash-care is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.