Does Daniel Wellington send PR packages to small influencers?

Daniel Wellington lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.

What does Daniel Wellington send in a PR package?

Their best-known product is Classic Watch. A typical Daniel Wellington PR package is worth about $50. Products retail around $145.

How do I apply to the Daniel Wellington PR list?

Daniel Wellington takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Daniel Wellington pay creators?

Daniel Wellington mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Daniel Wellington work with creators in?

Daniel Wellington works with creators in US, UK, EU, AU, Asia.

How long does Daniel Wellington take to reply?

Creators who hear back from Daniel Wellington usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Daniel Wellington

Jewelrydanielwellington.com →

Pitch Daniel Wellington with Polly — free See 110 similar brands that send PR →

About Daniel Wellington

Daniel Wellington is a Swedish watch and accessories brand known for minimalist, elegant timepieces and jewelry with interchangeable NATO and leather straps.

What Daniel Wellington sends creators

Hero product: Classic Watch
Typical PR package value: ~$50
Average retail price: ~$145
Collaboration type: Gifted product (no fee)

Who Daniel Wellington wants to reach

Daniel Wellington's customers are minimalist fashion enthusiasts aged 20-45 seeking elegant timepieces. Creators whose followers match that profile get the strongest response.

Content that fits Daniel Wellington: calm, uncluttered content that lets the product speak for itself.

Brand Stats

27%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

15K+ followers on any platform

Niche

watches, accessories, minimalist, fashion

Regions

US, UK, EU, AU, Asia

Social Media

How to get on the Daniel Wellington PR list

Daniel Wellington works with creators from around 15K followers in US, UK, EU, AU, Asia. Applications go through Daniel Wellington's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Daniel Wellington

Build your pitch around Classic Watch, the product Daniel Wellington is best known for. Show how your audience overlaps with theirs (minimalist fashion enthusiasts aged 20-45 seeking elegant timepieces) using your real demographics. Suggest a format that fits their style: calm, uncluttered content that lets the product speak for itself. Content in watches, accessories, minimalist, fashion is the closest fit. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.