Does Coola send PR packages to small influencers?

Coola lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Coola send in a PR package?

Their best-known product is Organic Sunscreen SPF 30. A typical Coola PR package is worth about $100. Products retail around $38.

How do I apply to the Coola PR list?

Coola prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Coola pay creators?

Coola mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Coola work with creators in?

Coola works with creators in Worldwide, US.

How long does Coola take to reply?

Creators who hear back from Coola usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

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Coola

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About Coola

Suncare that feels like skincare. COOLA sunscreen is made with organic ingredients and designed for daily wear. Born in SoCal, made to be worn.

What Coola sends creators

Hero product: Organic Sunscreen SPF 30
Typical PR package value: ~$100
Average retail price: ~$38
Collaboration type: Gifted product (no fee)

Who Coola wants to reach

Coola's customers are health-conscious women 25-45 seeking clean, daily suncare. Creators whose followers match that profile get the strongest response.

Content that fits Coola: content that matches their casual brand voice.

Coola on social

@coola has 62K followers on TikTok across 1,369 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

38%

Response Rate

Industry average

~3d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Regions

Worldwide, US

Social Media

How to get on the Coola PR list

Coola works with creators from around 5K followers in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Coola

Build your pitch around Organic Sunscreen SPF 30, the product Coola is best known for. Show how your audience overlaps with theirs (health-conscious women 25-45 seeking clean, daily suncare) using your real demographics. Suggest a format that fits their style: content that matches their casual brand voice. Creators who hear back usually get a reply in about 3 days, so follow up once after 10 days.

Coola PR FAQ

Does Coola send PR packages to small influencers?: Coola lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Coola send in a PR package?: Their best-known product is Organic Sunscreen SPF 30. A typical Coola PR package is worth about $100. Products retail around $38.
How do I apply to the Coola PR list?: Coola prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Coola pay creators?: Coola mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Coola work with creators in?: Coola works with creators in Worldwide, US.
How long does Coola take to reply?: Creators who hear back from Coola usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Coola details last updated October 2026.