Does Chella send PR packages to small influencers?

Chella lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Chella send in a PR package?

Their best-known product is Brow Gel. A typical Chella PR package is worth about $50. Products retail around $24.

How do I apply to the Chella PR list?

Chella takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Chella pay creators?

Chella mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Chella take to reply?

Creators who hear back from Chella usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Chella

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About Chella

Chella Beauty is a clean, vegan-certified cosmetics brand based in Camarillo, California, The brand operates under the tagline "effortlessly you" and takes a deliberately focused approach — specializing exclusively in brow and eye makeup products.

What Chella sends creators

Hero product: Brow Gel
Typical PR package value: ~$50
Average retail price: ~$24
Collaboration type: Gifted product (no fee)

Who Chella wants to reach

Chella's customers are women 18-45 seeking clean, vegan brow and eye makeup. Creators whose followers match that profile get the strongest response.

Content that fits Chella: calm, uncluttered content that lets the product speak for itself.

Brand Stats

32%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Chella PR list

Chella works with creators from around 5K followers. Applications go through Chella's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Chella

Build your pitch around Brow Gel, the product Chella is best known for. Show how your audience overlaps with theirs (women 18-45 seeking clean, vegan brow and eye makeup) using your real demographics. Suggest a format that fits their style: calm, uncluttered content that lets the product speak for itself. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Chella PR FAQ

Does Chella send PR packages to small influencers?: Chella lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Chella send in a PR package?: Their best-known product is Brow Gel. A typical Chella PR package is worth about $50. Products retail around $24.
How do I apply to the Chella PR list?: Chella takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Chella pay creators?: Chella mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Chella take to reply?: Creators who hear back from Chella usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Chella details last updated October 2026.