Does CeraVe Skincare send PR packages to small influencers?

CeraVe Skincare lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does CeraVe Skincare send in a PR package?

Their best-known product is PM Facial Moisturizing Lotion. A typical CeraVe Skincare PR package is worth about $50. Products retail around $18.

How do I apply to the CeraVe Skincare PR list?

CeraVe Skincare prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does CeraVe Skincare pay creators?

CeraVe Skincare mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does CeraVe Skincare work with creators in?

CeraVe Skincare works with creators in Global.

How long does CeraVe Skincare take to reply?

Creators who hear back from CeraVe Skincare usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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CeraVe Skincare

Skincarecerave.com →

Accepting PR

About CeraVe Skincare

CeraVe develops skincare products with dermatologists and has been the #1 dermatologist-recommended skincare brand. Known for ceramides and hyaluronic acid formulations.

What CeraVe Skincare sends creators

Hero product: PM Facial Moisturizing Lotion
Typical PR package value: ~$50
Average retail price: ~$18
Collaboration type: Gifted product (no fee)

Who CeraVe Skincare wants to reach

CeraVe Skincare's customers are people with sensitive, dry, or compromised skin seeking dermatologist-recommended skincare. Creators whose followers match that profile get the strongest response.

Content that fits CeraVe Skincare: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

CeraVe Skincare on social

@cerave has 1.6M followers on Instagram across 1,965 posts. Study their recent posts before pitching so your idea matches what they already publish.

That coworker telepathy coming in strong 🤝 #CeraVe #DevelopedWithDerms · Instagram
Not sure which CeraVe serum is right for you? We’ve got you 💙 🫧 Post-acn · Instagram
That splash of hydration your skin has been waiting for. 💧 Hydrating Hya · Instagram

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

Lifestyle Services

Preferred Platforms

Instagram

Regions

Global

Social Media

How to get on the CeraVe Skincare PR list

CeraVe Skincare works with creators from around 500 followers on Instagram in Global. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for CeraVe Skincare

Build your pitch around PM Facial Moisturizing Lotion, the product CeraVe Skincare is best known for. Show how your audience overlaps with theirs (people with sensitive, dry, or compromised skin seeking dermatologist-recommended skincare) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Content in Lifestyle Services is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

CeraVe Skincare PR FAQ

Does CeraVe Skincare send PR packages to small influencers?: CeraVe Skincare lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does CeraVe Skincare send in a PR package?: Their best-known product is PM Facial Moisturizing Lotion. A typical CeraVe Skincare PR package is worth about $50. Products retail around $18.
How do I apply to the CeraVe Skincare PR list?: CeraVe Skincare prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does CeraVe Skincare pay creators?: CeraVe Skincare mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does CeraVe Skincare work with creators in?: CeraVe Skincare works with creators in Global.
How long does CeraVe Skincare take to reply?: Creators who hear back from CeraVe Skincare usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

CeraVe Skincare details last updated September 2026.