Does BY:ERA send PR packages to small influencers?

BY:ERA lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does BY:ERA send in a PR package?

Their best-known product is Retinol Complex Serum. A typical BY:ERA PR package is worth about $50. Products retail around $78.

How do I apply to the BY:ERA PR list?

BY:ERA takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does BY:ERA pay creators?

BY:ERA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does BY:ERA take to reply?

Creators who hear back from BY:ERA usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

BY:ERA

Skincarebyera.com →

Accepting PR

About BY:ERA

BY:ERA is a premium dermocosmetic brand developed in Italy, combining pharmaceutical-grade science with high-performance skincare. Our formulas deliver visible results through clinically driven ingredients and refined, sensorial textures.

What BY:ERA sends creators

Hero product: Retinol Complex Serum
Typical PR package value: ~$50
Average retail price: ~$78
Collaboration type: Gifted product (no fee)

Who BY:ERA wants to reach

BY:ERA's customers are women 25-50 seeking clinical skincare results. Creators whose followers match that profile get the strongest response.

Content that fits BY:ERA: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

35%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the BY:ERA PR list

BY:ERA works with creators from around 500 followers. Applications go through BY:ERA's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for BY:ERA

Build your pitch around Retinol Complex Serum, the product BY:ERA is best known for. Show how your audience overlaps with theirs (women 25-50 seeking clinical skincare results) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

BY:ERA PR FAQ

Does BY:ERA send PR packages to small influencers?: BY:ERA lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does BY:ERA send in a PR package?: Their best-known product is Retinol Complex Serum. A typical BY:ERA PR package is worth about $50. Products retail around $78.
How do I apply to the BY:ERA PR list?: BY:ERA takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does BY:ERA pay creators?: BY:ERA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does BY:ERA take to reply?: Creators who hear back from BY:ERA usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

BY:ERA details last updated October 2026.