Does Ayla send PR packages to small influencers?

Ayla lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Ayla send in a PR package?

Their best-known product is Ayla Beauty Starter Kit. A typical Ayla PR package is worth about $50. Products retail around $65.

How do I apply to the Ayla PR list?

Ayla takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Ayla pay creators?

Ayla runs a affiliate commission on sales programme.

How long does Ayla take to reply?

Creators who hear back from Ayla usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

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Ayla

Skincareaylabeauty.com →

Accepting PR

About Ayla

We think that a great beauty shop shouldn’t just deliver the most effective and good-for-you products in the world. It should also deliver the most well-informed, personalized guidance, turning the simple search for a product into an enlightening journey.

What Ayla sends creators

Hero product: Ayla Beauty Starter Kit
Typical PR package value: ~$50
Average retail price: ~$65
Collaboration type: Affiliate commission on sales

Who Ayla wants to reach

Ayla's customers are women seeking personalized, effective skincare guidance and solutions. Creators whose followers match that profile get the strongest response.

Content that fits Ayla: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

35%

Response Rate

Industry average

~3d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Ayla PR list

Ayla works with creators from around 500 followers. Applications go through Ayla's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Ayla

Build your pitch around Ayla Beauty Starter Kit, the product Ayla is best known for. Show how your audience overlaps with theirs (women seeking personalized, effective skincare guidance and solutions) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 3 days, so follow up once after 10 days.

Ayla PR FAQ

Does Ayla send PR packages to small influencers?: Ayla lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Ayla send in a PR package?: Their best-known product is Ayla Beauty Starter Kit. A typical Ayla PR package is worth about $50. Products retail around $65.
How do I apply to the Ayla PR list?: Ayla takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Ayla pay creators?: Ayla runs a affiliate commission on sales programme.
How long does Ayla take to reply?: Creators who hear back from Ayla usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Ayla details last updated October 2026.