Does Aesop send PR packages to small influencers?

Aesop lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does Aesop send in a PR package?

Their best-known product is Skin Care Collection. A typical Aesop PR package is worth about $100. Products retail around $68.

How do I apply to the Aesop PR list?

Aesop prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Aesop pay creators?

Aesop mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Aesop work with creators in?

Aesop works with creators in Worldwide, Australia, US.

How long does Aesop take to reply?

Creators who hear back from Aesop usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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Aesop

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Accepting PR

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About Aesop

Luxury skincare brand offering plant-based formulations with minimalist packaging.

What Aesop sends creators

Hero product: Skin Care Collection
Typical PR package value: ~$100
Average retail price: ~$68
Collaboration type: Gifted product (no fee)

Who Aesop wants to reach

Aesop's customers are discerning consumers seeking premium, botanically-formulated skincare. Creators whose followers match that profile get the strongest response.

Content that fits Aesop: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Brand Stats

52%

Response Rate

Above average

~4d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Niche

beauty, skincare, luxury

Regions

Worldwide, Australia, US

Social Media

How to get on the Aesop PR list

Aesop works with creators from around 25K followers in Worldwide, Australia, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Aesop

Build your pitch around Skin Care Collection, the product Aesop is best known for. Show how your audience overlaps with theirs (discerning consumers seeking premium, botanically-formulated skincare) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Content in beauty, skincare, luxury is the closest fit. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

Aesop PR FAQ

Does Aesop send PR packages to small influencers?: Aesop lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does Aesop send in a PR package?: Their best-known product is Skin Care Collection. A typical Aesop PR package is worth about $100. Products retail around $68.
How do I apply to the Aesop PR list?: Aesop prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Aesop pay creators?: Aesop mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Aesop work with creators in?: Aesop works with creators in Worldwide, Australia, US.
How long does Aesop take to reply?: Creators who hear back from Aesop usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Aesop details last updated November 2026.