Does adidas send PR packages to small influencers?

adidas lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does adidas send in a PR package?

Their best-known product is Ultraboost Running Shoes. A typical adidas PR package is worth about $50. Products retail around $180.

How do I apply to the adidas PR list?

adidas takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does adidas pay creators?

adidas mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does adidas work with creators in?

adidas works with creators in Worldwide, Australia.

How long does adidas take to reply?

Creators who hear back from adidas usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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adidas

Activewearadidas.com.au →

Accepting PR

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About adidas

adidas makes athletic apparel and footwear for active individuals worldwide.

What adidas sends creators

Hero product: Ultraboost Running Shoes
Typical PR package value: ~$50
Average retail price: ~$180
Collaboration type: Gifted product (no fee)

Who adidas wants to reach

adidas's customers are athletes and fitness enthusiasts of all ages and genders. Creators whose followers match that profile get the strongest response.

Content that fits adidas: high-energy, attention-grabbing content with strong hooks in the first second.

adidas on social

@adidas has 12.2M followers on TikTok across 685 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

never saw her again #ilonamaher #waterbreak #GymTok #training #adidas · TikTok
Take notes #tsitsipas #tennis #usopen #adidas · TikTok
Thanks for the signature shoe @AD #rugby #antoinedupont #adidas · TikTok

Brand Stats

35%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Regions

Worldwide, Australia

Social Media

How to get on the adidas PR list

adidas works with creators from around 25K followers in Worldwide, Australia. Applications go through adidas's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for adidas

Build your pitch around Ultraboost Running Shoes, the product adidas is best known for. Show how your audience overlaps with theirs (athletes and fitness enthusiasts of all ages and genders) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

adidas PR FAQ

Does adidas send PR packages to small influencers?: adidas lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does adidas send in a PR package?: Their best-known product is Ultraboost Running Shoes. A typical adidas PR package is worth about $50. Products retail around $180.
How do I apply to the adidas PR list?: adidas takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does adidas pay creators?: adidas mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does adidas work with creators in?: adidas works with creators in Worldwide, Australia.
How long does adidas take to reply?: Creators who hear back from adidas usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more activewear brands with open PR applications on the Activewear directory, or browse the full PR forms directory to find your next collaboration.

adidas details last updated November 2026.