Does Willis Apparel send PR packages to small influencers?

Willis Apparel lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Willis Apparel send in a PR package?

Their best-known product is Performance Polos. A typical Willis Apparel PR package is worth about $50. Products retail around $65.

How do I apply to the Willis Apparel PR list?

Willis Apparel takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Willis Apparel pay creators?

Willis Apparel mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Willis Apparel take to reply?

Creators who hear back from Willis Apparel usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Willis Apparel

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About Willis Apparel

Willis Apparel makes premium athletic and casual clothing for active individuals.

What Willis Apparel sends creators

Hero product: Performance Polos
Typical PR package value: ~$50
Average retail price: ~$65
Collaboration type: Gifted product (no fee)

Who Willis Apparel wants to reach

Willis Apparel's customers are men and women seeking high-quality athletic and casual apparel. Creators whose followers match that profile get the strongest response.

Content that fits Willis Apparel: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

42%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Willis Apparel PR list

Willis Apparel works with creators from around 5K followers. Applications go through Willis Apparel's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Willis Apparel

Build your pitch around Performance Polos, the product Willis Apparel is best known for. Show how your audience overlaps with theirs (men and women seeking high-quality athletic and casual apparel) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Willis Apparel PR FAQ

Does Willis Apparel send PR packages to small influencers?: Willis Apparel lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Willis Apparel send in a PR package?: Their best-known product is Performance Polos. A typical Willis Apparel PR package is worth about $50. Products retail around $65.
How do I apply to the Willis Apparel PR list?: Willis Apparel takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Willis Apparel pay creators?: Willis Apparel mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Willis Apparel take to reply?: Creators who hear back from Willis Apparel usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more activewear brands with open PR applications on the Activewear directory, or browse the full PR forms directory to find your next collaboration.

Willis Apparel details last updated October 2026.