Canadian Brands That Send PR Packages to Influencers (2026)

Canada has a strong independent beauty brand scene, with most of it based in Toronto and Vancouver. Canadian brands are underrated for creator gifting. There is less competition than the US market, and reply rates are higher.

Several of the world's biggest beauty brands were founded in Canada. MAC Cosmetics started in Toronto in 1984. DECIEM, the parent company of The Ordinary, is headquartered in Toronto. Nudestix was founded by the Frankel sisters in Toronto.

This list covers Canadian-founded brands and global brands with Canadian gifting programs. For US-based brands, see our US brands that send PR packages guide. For Australian brands, check out our Aussie brands PR list.

Canadian Skincare Brands

Toronto and Vancouver are the hubs for Canadian skincare brands. Many of these brands started small and grew through creator partnerships. They actively work with micro-influencers.

• The Ordinary / DECIEM: Toronto-headquartered. Parent company of The Ordinary, Hylamide, and NIOD. They run both global and Canada-specific gifting programs. One of the most accessible premium brands for creators. Skincare-focused creators who make educational content about ingredients get priority. (deciem.com)
• Province Apothecary: Toronto. Certified organic skincare. They work with wellness and skincare creators who focus on clean beauty. Active PR program for Canadian creators. (provinceapothecary.com)
• Three Ships Beauty: Toronto. Natural skincare with a plant-based focus. Known for working with micro-creators from 2,000 followers up. Founder-led brand that responds to personalized pitches. (threeshipsbeauty.com)
• Graydon Skincare: Ontario. Food-grade skincare made from superfoods. Works with wellness and clean beauty creators. Active gifting program for creators who align with their natural ethos. (graydonskincare.com)
• Consonant Skincare: Toronto. Hypoallergenic skincare for sensitive skin. Works with creators focused on gentle skincare routines and wellness content. (consonantskincare.com)
• Rocky Mountain Soap: Canmore, Alberta. Natural soap and skincare. Great for outdoor and wellness creators. They have an active creator program and respond well to pitches from creators in the wellness space. (rockymountainsoap.com)
• Attitude: Montreal. Natural and eco-friendly personal care products. Works with sustainability-focused creators. Bilingual pitches (English and French) get more attention. (attitudeliving.com)
• Bioderma Canada: French brand with strong Canadian operations. Works with skincare-focused creators. Micellar water content performs well. (bioderma.ca)

Canadian Makeup Brands

Canada has produced some of the biggest makeup brands in the world. These brands maintain strong connections to the Canadian creator community and run active gifting programs.

• MAC Cosmetics: Founded in Toronto in 1984. Global brand but maintains a strong Canadian creator program through their CA headquarters. Professional makeup artists and beauty creators are their focus. High-quality content gets noticed. (maccosmetics.ca)
• Nudestix: Toronto. Founded by Taylor and Jenny Frankel. Stick-based makeup brand known for working with micro-creators. Very accessible gifting program. Creators from 2,000 followers can apply. They respond well to personalized pitches. (nudestix.com)
• CoverFX: Toronto-founded. Complexion brand with a diverse shade range. Works with inclusive beauty creators. They prioritize creators who focus on foundation matching and complexion content. (coverfx.ca)
• Marcelle: Montreal. Hypoallergenic makeup for sensitive skin. Works with sensitive skin creators. A pitch in French or bilingual gets more attention since they are Quebec-based. (marcelle.com)
• Annabelle Cosmetics: Montreal. Affordable color cosmetics. Accessible creator program that works with nano and micro-influencers. Great for creators just starting out. (annabelle.com)
• Lise Watier: Montreal. Luxury Canadian cosmetics brand. Works with beauty creators who produce high-quality content. Quebec creators have an advantage. (lisewatier.com)

Canadian Lifestyle and Wellness Brands

Beyond beauty, Canadian lifestyle brands are actively seeking creators for gifting partnerships. These brands span supplements, personal care, and home goods.

• Genuine Health: Toronto. Supplements and wellness products. Works with fitness and wellness creators. They have an established influencer program with good response rates. (genuinehealth.com)
• Lush Canada: UK brand with Canadian operations based in Vancouver. Strong Canadian creator program separate from the UK. Sustainability and bath content creators are their focus. (lush.ca)
• DAVIDsTEA: Montreal. Tea and lifestyle brand. Works with lifestyle and wellness creators. Seasonal content around new tea collections performs well. (davidstea.com)
• Frank And Oak: Montreal. Sustainable fashion brand. Works with fashion and sustainability-focused creators. (frankandoak.com)
• Knix: Toronto. Intimates and activewear brand. Works with body-positive creators and fitness influencers. They have an ambassador program and run gifting separately. (knix.ca)

Global Brands With Active Canadian Gifting Programs

These international brands have separate Canadian PR operations. Contact the Canadian team directly for better response rates.

• Charlotte Tilbury CA: Separate Canadian PR operations from the UK headquarters. Works with beauty and lifestyle creators in Canada.
• Tatcha CA: Premium skincare with Canada-specific gifting. Works with skincare creators who focus on Japanese beauty and luxury products.
• Glossier CA: US brand that ships to Canada. Canadian creators are prioritized in their North American gifting program.
• Milk Makeup CA: Ships to Canada and accepts Canadian creator applications. Works with edgy and creative Gen Z creators.
• Fenty Beauty CA: Available through Sephora Canada. Canadian creator gifting program runs through their CA operations.
• Rare Beauty CA: Selena Gomez brand with Canadian presence. Works with creators focused on mental health and authentic beauty content.

Why Canadian Creators Have an Advantage

Canadian creators face less competition than their US counterparts. Here is why that matters for landing PR packages:

• Less pitch competition: Canadian PR teams receive a fraction of the emails that US teams get. Your pitch is more likely to be read.
• Smaller, more reachable teams: Canadian PR teams are smaller. The person reading your pitch is often the person making the gifting decision.
• Founder-led brands: Many Canadian brands like Nudestix, Three Ships, and Province Apothecary are founder-led. The founder sometimes reads the pitches directly.
• Bilingual advantage: Creators who speak English and French have a unique edge for Quebec-based brands like Marcelle, Annabelle, and Lise Watier. A bilingual pitch stands out.

How to Pitch a Canadian Brand

Canadian brands respond well to personalized, direct pitches. Here is how to approach them:

• Reference Canadian context: Mention your Canadian audience, Canadian-based content, or local events. Brands want creators who understand the Canadian market.
• For Toronto-based brands: Mention local events, seasons, or city-specific content if relevant. Toronto brands appreciate creators who know the local scene.
• For Quebec brands: A pitch in French or bilingual gets more attention. Marcelle, Annabelle, and Attitude are based in Montreal and respond better to French pitches.
• Keep it short: 4-5 sentences is ideal. Include your handle, follower count, engagement rate, and one specific product you want to feature.
• Subject line format: [Your Name] x [Brand Name] creator collab

For pitch templates and strategies, see our 5 copy-paste PR pitch templates that get replies.