Varley

How to Apply to Varley PR List

Varley accepts PR applications from content creators with 8K+ followers. Unlock the direct contact details above to reach their PR team.

What Varley Looks for in Creator Pitches

As a activewear brand, Varley typically looks for creators whose audience genuinely uses and cares about activewear products. They are especially interested in Activewear, Fashion, Fitness content. A minimum of 8K followers is required, but engagement rate matters more than raw follower count — brands consistently report that a 3–5% engagement rate converts better than a large passive audience. This program is open to creators based in Worldwide, US.

Varley PR Application — Step by Step

1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.

2. Write a personalised pitch. Mention a specific Varley product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.

3. Send and follow up. Varley has an average response time of around 8 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.

4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.

Discover more activewear brands with open PR applications on the Activewear directory, or browse the full PR forms directory to find your next collaboration.