Does Varley send PR packages to small influencers?

Varley lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Varley send in a PR package?

Their best-known product is DoubleSoft® Activewear. A typical Varley PR package is worth about $50. Products retail around $128.

How do I apply to the Varley PR list?

Varley prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Varley pay creators?

Varley mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Varley work with creators in?

Varley works with creators in Worldwide, US.

How long does Varley take to reply?

Creators who hear back from Varley usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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Varley

Activewearvarley.com →

Accepting PR

About Varley

Varley is a fashion brand rooted in movement, offering an elevated everyday wardrobe for the modern woman. Contemporary activewear and lifestyle pieces that blend fashion with function.

What Varley sends creators

Hero product: DoubleSoft® Activewear
Typical PR package value: ~$50
Average retail price: ~$128
Collaboration type: Gifted product (no fee)

Who Varley wants to reach

Varley's customers are women seeking elevated, California-inspired activewear and leisure clothing. Creators whose followers match that profile get the strongest response.

Content that fits Varley: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Varley on social

@varley has 638K followers on Instagram across 2,589 posts. Study their recent posts before pitching so your idea matches what they already publish.

Made to match. Timeless DoubleSoft® silhouettes made for everyday. As se · Instagram
Now open: Town Center at Boca Raton · Instagram
Your new-season wardrobe. Bold colours, modern silhouettes and texture l · Instagram

Brand Stats

35%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

Activewear, Fashion, Fitness

Regions

Worldwide, US

Social Media

How to get on the Varley PR list

Varley works with creators from around 500 followers in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Varley

Build your pitch around DoubleSoft® Activewear, the product Varley is best known for. Show how your audience overlaps with theirs (women seeking elevated, california-inspired activewear and leisure clothing) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in Activewear, Fashion, Fitness is the closest fit. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

Varley PR FAQ

Does Varley send PR packages to small influencers?: Varley lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Varley send in a PR package?: Their best-known product is DoubleSoft® Activewear. A typical Varley PR package is worth about $50. Products retail around $128.
How do I apply to the Varley PR list?: Varley prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Varley pay creators?: Varley mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Varley work with creators in?: Varley works with creators in Worldwide, US.
How long does Varley take to reply?: Creators who hear back from Varley usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more activewear brands with open PR applications on the Activewear directory, or browse the full PR forms directory to find your next collaboration.

Varley details last updated September 2026.