Does Toups and Co send PR packages to small influencers?

Toups and Co lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Toups and Co send in a PR package?

Their best-known product is Organic Tallow Balm. A typical Toups and Co PR package is worth about $50. Products retail around $48.

How do I apply to the Toups and Co PR list?

Toups and Co takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Toups and Co pay creators?

Toups and Co mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Toups and Co take to reply?

Creators who hear back from Toups and Co usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Toups and Co

Skincaretoupsandco.com →

Accepting PR

About Toups and Co

We believe that skincare products that nourish and restore can come from simple, wholesome ingredients.Emilie Toups began crafting skincare and makeup from her farmhouse kitchen after discovering how organic tallow, high quality cold pressed olive oil..

What Toups and Co sends creators

Hero product: Organic Tallow Balm
Typical PR package value: ~$50
Average retail price: ~$48
Collaboration type: Gifted product (no fee)

Who Toups and Co wants to reach

Toups and Co's customers are women seeking natural, organic skincare from wholesome ingredients. Creators whose followers match that profile get the strongest response.

Content that fits Toups and Co: content that matches their wellness brand voice.

Brand Stats

37%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Toups and Co PR list

Toups and Co works with creators from around 500 followers. Applications go through Toups and Co's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Toups and Co

Build your pitch around Organic Tallow Balm, the product Toups and Co is best known for. Show how your audience overlaps with theirs (women seeking natural, organic skincare from wholesome ingredients) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Toups and Co PR FAQ

Does Toups and Co send PR packages to small influencers?: Toups and Co lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Toups and Co send in a PR package?: Their best-known product is Organic Tallow Balm. A typical Toups and Co PR package is worth about $50. Products retail around $48.
How do I apply to the Toups and Co PR list?: Toups and Co takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Toups and Co pay creators?: Toups and Co mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Toups and Co take to reply?: Creators who hear back from Toups and Co usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Toups and Co details last updated October 2026.