Does Thrillist send PR packages to small influencers?

Thrillist lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Thrillist send in a PR package?

Their best-known product is OMNI Creatine Gummy. A typical Thrillist PR package is worth about $50. Products retail around $67.

How do I apply to the Thrillist PR list?

Thrillist takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Thrillist pay creators?

Thrillist mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Thrillist take to reply?

Creators who hear back from Thrillist usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Thrillist

Supplementsomnicreatine.com →

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About Thrillist

Support long-term health with daily longevity supplements. Promote muscle preservation, brain function, cellular energy & health with clinically studied ingredients.

What Thrillist sends creators

Hero product: OMNI Creatine Gummy
Typical PR package value: ~$50
Average retail price: ~$67
Collaboration type: Gifted product (no fee)

Who Thrillist wants to reach

Thrillist's customers are health-conscious adults seeking muscle preservation and longevity. Creators whose followers match that profile get the strongest response.

Content that fits Thrillist: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

38%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Thrillist PR list

Thrillist works with creators from around 5K followers. Applications go through Thrillist's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Thrillist

Build your pitch around OMNI Creatine Gummy, the product Thrillist is best known for. Show how your audience overlaps with theirs (health-conscious adults seeking muscle preservation and longevity) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Thrillist PR FAQ

Does Thrillist send PR packages to small influencers?: Thrillist lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Thrillist send in a PR package?: Their best-known product is OMNI Creatine Gummy. A typical Thrillist PR package is worth about $50. Products retail around $67.
How do I apply to the Thrillist PR list?: Thrillist takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Thrillist pay creators?: Thrillist mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Thrillist take to reply?: Creators who hear back from Thrillist usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more supplements brands with open PR applications on the Supplements directory, or browse the full PR forms directory to find your next collaboration.

Thrillist details last updated November 2026.