Does The Skinny Food Co send PR packages to small influencers?

The Skinny Food Co lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does The Skinny Food Co send in a PR package?

Their best-known product is BBQ Flavour Boost Bundle. A typical The Skinny Food Co PR package is worth about $50. Products retail around $6.

How do I apply to the The Skinny Food Co PR list?

The Skinny Food Co takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does The Skinny Food Co pay creators?

The Skinny Food Co mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does The Skinny Food Co take to reply?

Creators who hear back from The Skinny Food Co usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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The Skinny Food Co

Foodtheskinnyfoodco.com →

Accepting PR

About The Skinny Food Co

Eat Lean and Snack Healthy with our Zero Calorie Syrups, Sauces, Creamers, Coffee Syrups & healthy treat options available at The Skinny Food Co.

What The Skinny Food Co sends creators

Hero product: BBQ Flavour Boost Bundle
Typical PR package value: ~$50
Average retail price: ~$6
Collaboration type: Gifted product (no fee)

Who The Skinny Food Co wants to reach

The Skinny Food Co's customers are fitness enthusiasts and calorie-conscious snackers aged 18-45. Creators whose followers match that profile get the strongest response.

Content that fits The Skinny Food Co: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

45%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the The Skinny Food Co PR list

The Skinny Food Co works with creators from around 5K followers. Applications go through The Skinny Food Co's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for The Skinny Food Co

Build your pitch around BBQ Flavour Boost Bundle, the product The Skinny Food Co is best known for. Show how your audience overlaps with theirs (fitness enthusiasts and calorie-conscious snackers aged 18-45) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.