Does Standard Procedure send PR packages to small influencers?

Standard Procedure lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Standard Procedure send in a PR package?

Their best-known product is Australian Made SPF 50+ Sunscreen. A typical Standard Procedure PR package is worth about $100.

How do I apply to the Standard Procedure PR list?

Use the contact details on this page to reach the Standard Procedure PR team with your media kit and a content idea.

Which countries does Standard Procedure work with creators in?

Standard Procedure works with creators in Worldwide.

How long does Standard Procedure take to reply?

Creators who hear back from Standard Procedure usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Standard Procedure

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About Standard Procedure

Family-owned and operated, Australian-made sun care built on generations of sunscreen expertise. Trusted SPF and daily essentials designed for adventure, sport, and everyday outdoor life. 4-hour water resistant and tested to Australian standards. Made for the whole family, a soccer mum’s secret weapon.

What Standard Procedure sends creators

Hero product: Australian Made SPF 50+ Sunscreen
Typical PR package value: ~$100

Who Standard Procedure wants to reach

Standard Procedure's customers are outdoor enthusiasts and sun-conscious consumers seeking Australian-made skincare. Creators whose followers match that profile get the strongest response.

Content that fits Standard Procedure: content that matches their casual brand voice.

Standard Procedure on social

@standardprocedure has 13K followers on Instagram across 1,502 posts. Study their recent posts before pitching so your idea matches what they already publish.

The finish line is in sight. We’re in the home stretch now. · Instagram
Watch out! Big things ahead. The Giant Koala, Victoria The Big Pineapple · Instagram
Taking the scenic route to our next big destination. · Instagram

Brand Stats

46%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

Worldwide

Social Media

How to get on the Standard Procedure PR list

Standard Procedure works with creators from around 500 followers in Worldwide. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Standard Procedure

Build your pitch around Australian Made SPF 50+ Sunscreen, the product Standard Procedure is best known for. Show how your audience overlaps with theirs (outdoor enthusiasts and sun-conscious consumers seeking australian-made skincare) using your real demographics. Suggest a format that fits their style: content that matches their casual brand voice. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Standard Procedure PR FAQ

Does Standard Procedure send PR packages to small influencers?: Standard Procedure lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Standard Procedure send in a PR package?: Their best-known product is Australian Made SPF 50+ Sunscreen. A typical Standard Procedure PR package is worth about $100.
How do I apply to the Standard Procedure PR list?: Use the contact details on this page to reach the Standard Procedure PR team with your media kit and a content idea.
Which countries does Standard Procedure work with creators in?: Standard Procedure works with creators in Worldwide.
How long does Standard Procedure take to reply?: Creators who hear back from Standard Procedure usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Standard Procedure details last updated September 2026.