Does Something Nice Company (US) send PR packages to small influencers?

Something Nice Company (US) lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Something Nice Company (US) send in a PR package?

Their best-known product is Natural Toothpaste. A typical Something Nice Company (US) PR package is worth about $50.

How do I apply to the Something Nice Company (US) PR list?

Something Nice Company (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Something Nice Company (US) pay creators?

Something Nice Company (US) mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Something Nice Company (US) take to reply?

Creators who hear back from Something Nice Company (US) usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Something Nice Company (US)

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Accepting PR

About Something Nice Company (US)

Something Nice, founded by Dr. Ben Winters, creates science-backed oral care products that empower healthier smiles. We combine innovation, transparency, and fun to challenge the status quo and make dental care better for everyone—one smile at a time.

What Something Nice Company (US) sends creators

Hero product: Natural Toothpaste
Typical PR package value: ~$50
Collaboration type: Gifted product (no fee)

Who Something Nice Company (US) wants to reach

Something Nice Company (US)'s customers are health-conscious consumers seeking science-backed dental solutions. Creators whose followers match that profile get the strongest response.

Content that fits Something Nice Company (US): fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

55%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Something Nice Company (US) PR list

Something Nice Company (US) works with creators from around 5K followers. Applications go through Something Nice Company (US)'s own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Something Nice Company (US)

Build your pitch around Natural Toothpaste, the product Something Nice Company (US) is best known for. Show how your audience overlaps with theirs (health-conscious consumers seeking science-backed dental solutions) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.