Does Royal Locks Curl Care send PR packages to small influencers?

Royal Locks Curl Care lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Royal Locks Curl Care send in a PR package?

Their best-known product is Curl Define Cream. A typical Royal Locks Curl Care PR package is worth about $50. Products retail around $28.

How do I apply to the Royal Locks Curl Care PR list?

Royal Locks Curl Care takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Royal Locks Curl Care pay creators?

Royal Locks Curl Care mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Royal Locks Curl Care take to reply?

Creators who hear back from Royal Locks Curl Care usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Royal Locks Curl Care

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Accepting PR

About Royal Locks Curl Care

Since 2014 Royal Locks Curl Care has supported the curl community with their luxurious, yet straightforward approach to curly hair care. Royal Locks believes that curls are an expression of your individuality, your true self. Our goal is to remo

What Royal Locks Curl Care sends creators

Hero product: Curl Define Cream
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Royal Locks Curl Care wants to reach

Royal Locks Curl Care's customers are people with curly hair seeking premium curl-specific care. Creators whose followers match that profile get the strongest response.

Content that fits Royal Locks Curl Care: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

55%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Royal Locks Curl Care PR list

Royal Locks Curl Care works with creators from around 5K followers. Applications go through Royal Locks Curl Care's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Royal Locks Curl Care

Build your pitch around Curl Define Cream, the product Royal Locks Curl Care is best known for. Show how your audience overlaps with theirs (people with curly hair seeking premium curl-specific care) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.