Does Ritual send PR packages to small influencers?

Ritual lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Ritual send in a PR package?

Their best-known product is Essential for Women Multivitamin 18+. A typical Ritual PR package is worth about $50. Products retail around $33.

How do I apply to the Ritual PR list?

Ritual prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Ritual pay creators?

Ritual mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Ritual work with creators in?

Ritual works with creators in Worldwide, US.

How long does Ritual take to reply?

Creators who hear back from Ritual usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Ritual

Wellnessritual.com →

Accepting PR

About Ritual

Ritual is a science-backed women's health brand offering clean, traceable vitamins and supplements. Known for their Essential for Women multivitamin with key nutrients in clean, bioavailable forms.

What Ritual sends creators

Hero product: Essential for Women Multivitamin 18+
Typical PR package value: ~$50
Average retail price: ~$33
Collaboration type: Gifted product (no fee)
Product types: multivitamins

Who Ritual wants to reach

Ritual's customers are women and pregnant people prioritizing traceable, clean wellness supplements. Creators whose followers match that profile get the strongest response.

Content that fits Ritual: content that matches their wellness brand voice.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

Vitamins & Supplements, Women's Health

Preferred Platforms

instagram

Regions

Worldwide, US

Social Media

How to get on the Ritual PR list

Ritual works with creators from around 500 followers on Instagram in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Ritual

Build your pitch around Essential for Women Multivitamin 18+, the product Ritual is best known for. Show how your audience overlaps with theirs (women and pregnant people prioritizing traceable, clean wellness supplements) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in Vitamins & Supplements, Women's Health is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Ritual PR FAQ

Does Ritual send PR packages to small influencers?: Ritual lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Ritual send in a PR package?: Their best-known product is Essential for Women Multivitamin 18+. A typical Ritual PR package is worth about $50. Products retail around $33.
How do I apply to the Ritual PR list?: Ritual prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Ritual pay creators?: Ritual mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Ritual work with creators in?: Ritual works with creators in Worldwide, US.
How long does Ritual take to reply?: Creators who hear back from Ritual usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more wellness brands with open PR applications on the Wellness directory, or browse the full PR forms directory to find your next collaboration.

Ritual details last updated July 2026.