Does Purple Carrot send PR packages to small influencers?

Purple Carrot lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Purple Carrot send in a PR package?

Their best-known product is Plant-Based Meal Kits. A typical Purple Carrot PR package is worth about $50. Products retail around $72.

How do I apply to the Purple Carrot PR list?

Purple Carrot takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Purple Carrot pay creators?

Purple Carrot mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Purple Carrot work with creators in?

Purple Carrot works with creators in US, Worldwide.

How long does Purple Carrot take to reply?

Creators who hear back from Purple Carrot usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Purple Carrot

Foodpurplecarrot.com →

Accepting PR

About Purple Carrot

Discover the power of a plant-based diet. Receive new plant-based recipes and pre-portioned ingredients delivered to your door each week

What Purple Carrot sends creators

Hero product: Plant-Based Meal Kits
Typical PR package value: ~$50
Average retail price: ~$72
Collaboration type: Gifted product (no fee)

Who Purple Carrot wants to reach

Purple Carrot's customers are health-conscious consumers seeking convenient plant-based meal solutions. Creators whose followers match that profile get the strongest response.

Content that fits Purple Carrot: content that matches their wellness brand voice.

Purple Carrot on social

@purplecarrot has 14K followers on TikTok across 563 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

45%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

food, healthy-eating, meal-kit, organic

Regions

US, Worldwide

Social Media

How to get on the Purple Carrot PR list

Purple Carrot works with creators from around 500 followers in US, Worldwide. Applications go through Purple Carrot's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Purple Carrot

Build your pitch around Plant-Based Meal Kits, the product Purple Carrot is best known for. Show how your audience overlaps with theirs (health-conscious consumers seeking convenient plant-based meal solutions) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in food, healthy-eating, meal-kit, organic is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Purple Carrot PR FAQ

Does Purple Carrot send PR packages to small influencers?: Purple Carrot lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Purple Carrot send in a PR package?: Their best-known product is Plant-Based Meal Kits. A typical Purple Carrot PR package is worth about $50. Products retail around $72.
How do I apply to the Purple Carrot PR list?: Purple Carrot takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Purple Carrot pay creators?: Purple Carrot mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Purple Carrot work with creators in?: Purple Carrot works with creators in US, Worldwide.
How long does Purple Carrot take to reply?: Creators who hear back from Purple Carrot usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more food brands with open PR applications on the Food directory, or browse the full PR forms directory to find your next collaboration.

Purple Carrot details last updated September 2026.