Does Purist (US) send PR packages to small influencers?

Purist (US) lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Purist (US) send in a PR package?

Their best-known product is Scalp Therapy Shampoo. A typical Purist (US) PR package is worth about $50. Products retail around $28.

How do I apply to the Purist (US) PR list?

Purist (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Purist (US) pay creators?

Purist (US) mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Purist (US) take to reply?

Creators who hear back from Purist (US) usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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Purist (US)

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About Purist (US)

Purist is a natural beauty brand inspired by traditional herbal wellness. Our clean, plant-powered products reduce flakes, calm irritation, and nourish the scalp—promoting stronger roots, balanced scalp, and healthier hair.

What Purist (US) sends creators

Hero product: Scalp Therapy Shampoo
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Purist (US) wants to reach

Purist (US)'s customers are women 25-45 seeking natural, plant-based haircare solutions. Creators whose followers match that profile get the strongest response.

Content that fits Purist (US): content that matches their wellness brand voice.

Brand Stats

33%

Response Rate

Industry average

~4d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Purist (US) PR list

Purist (US) works with creators from around 5K followers. Applications go through Purist (US)'s own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Purist (US)

Build your pitch around Scalp Therapy Shampoo, the product Purist (US) is best known for. Show how your audience overlaps with theirs (women 25-45 seeking natural, plant-based haircare solutions) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

Purist (US) PR FAQ

Does Purist (US) send PR packages to small influencers?: Purist (US) lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Purist (US) send in a PR package?: Their best-known product is Scalp Therapy Shampoo. A typical Purist (US) PR package is worth about $50. Products retail around $28.
How do I apply to the Purist (US) PR list?: Purist (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Purist (US) pay creators?: Purist (US) mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Purist (US) take to reply?: Creators who hear back from Purist (US) usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more haircare brands with open PR applications on the Haircare directory, or browse the full PR forms directory to find your next collaboration.

Purist (US) details last updated October 2026.