Does OYL send PR packages to small influencers?

OYL has no stated follower minimum, so nano and micro creators can apply.

What does OYL send in a PR package?

Their best-known product is Ground Mushroom Coffee. A typical OYL PR package is worth about $50.

How do I apply to the OYL PR list?

OYL prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does OYL pay creators?

OYL mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does OYL take to reply?

Creators who hear back from OYL usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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OYL

Wellnessdrinkoyl.com →

Accepting PR

About OYL

OYL produces mushroom coffee combining award-winning speciality grade arabica with organic Lion's Mane, Cordyceps, and Reishi mushrooms. Founded in Dublin in 2020, the brand offers ground, instant, and decaf formats designed for sustained energy without jitters.

What OYL sends creators

Hero product: Ground Mushroom Coffee
Typical PR package value: ~$50
Collaboration type: Gifted product (no fee)
Product types: mushroom coffees, coffee bundles, brewing accessories

Who OYL wants to reach

OYL's customers are health-conscious coffee drinkers seeking focus and energy without crashes. Creators whose followers match that profile get the strongest response.

Content that fits OYL: content that matches their wellness brand voice.

Brand Stats

48%

Response Rate

Above average

~7d

Avg. Response

When they reply

What They're Looking For

Niche

functional-coffee, wellness

Social Media

How to get on the OYL PR list

OYL works with creators of any size. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for OYL

Build your pitch around Ground Mushroom Coffee, the product OYL is best known for. Show how your audience overlaps with theirs (health-conscious coffee drinkers seeking focus and energy without crashes) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in functional-coffee, wellness is the closest fit. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

OYL PR FAQ

Does OYL send PR packages to small influencers?: OYL has no stated follower minimum, so nano and micro creators can apply.
What does OYL send in a PR package?: Their best-known product is Ground Mushroom Coffee. A typical OYL PR package is worth about $50.
How do I apply to the OYL PR list?: OYL prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does OYL pay creators?: OYL mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does OYL take to reply?: Creators who hear back from OYL usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more wellness brands with open PR applications on the Wellness directory, or browse the full PR forms directory to find your next collaboration.

OYL details last updated October 2026.